By Zan Martin This year as we all work to survive the business and personal challenges of the COVID-19 pandemic, I thought it would be a great idea to share some positive messages to the forefront of our automotive aftermarket industry about the formation of Martin & Company. From my …
September Market Trend Analysis
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …
Lubrication Specialties Inc. (LSI) Forms LSI Chemical
Focus on international sales and distribution of Nano additive technology via product development, acquisition and partnerships Mt Gilead, OH, (August 20, 2020) – Due to explosive growth in sales in multiple markets of LSI’s performance additives and oils and custom lubricant solutions for …
Continue Reading about Lubrication Specialties Inc. (LSI) Forms LSI Chemical
August Market Trend Analysis
Coronavirus And Stimulus Drive Up eCommerce Sales COVID-19 lockdown orders kept most people off the road and at home throughout the Spring, and many retail businesses suffered for it, even those who were allowed to remain open. The automotive aftermarket was no exception, with companies such as …
July Market Trend Analysis
What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
The Wire Release Conundrum
When is a news release worthy of a wire service? By Leslie Allen Clients often seem perplexed by wire releases. Questions range from: What are they? When should I send one out? Why should I send out a wire release? The very definition of a wire release is confusing and based on historical …