Agency President & CEO Zan Martin has been a highly visible SEMA member for over 30 years, serving on and chairing numerous SEMA councils & committees. Backed by a talented team with a proven record of marketing excellence and a passion for the aftermarket, Martin & Company works hard to significantly move the needle to ensure your company is building market share. Together, our team carries a wealth of experience. We pride ourselves on showing measurable results and growing the brands we serve by creating ideas that work.
Zan is President and CEO of Martin & Company, and has been attending the Specialty Equipment Market Association (SEMA) Show for more than half of her life! SEMA is the nearly 7,000 member strong trade organization governing the automotive aftermarket. The annual SEMA Show, held the first week in November in Las Vegas, NV is the world’s largest automotive trade show, and attracts over 100,000 attendees from more than 100 different countries. After working her way from Art Director to Account Executive to Vice President of a prominent agency that specialized in the aftermarket, Zan and her husband Randy formed their agency in 1993. Within the first year, they had landed accounts like Bridgestone/Firestone, Gabriel Shocks and Sruts and Maremont Exhaust. Since then, they have never looked back, and have absolutely loved the ride. In fact, Zan has constantly increased her participation in this industry she so loves, and has been a member of the SEMA Business Women’s Network (SBN) for 18 years, and served as its Chair from 2003-2005. During her tenure, her committee implemented the now industry wide SEMA Mentorship Program, as well as the Businesswoman of the Year Award. She has been a member of TORA, (formerly LTAA) for 14 years, and served as a member of the SEMA Board of Directors from 2009-2011, where she served as Chair of its Marketing Task Force. During that time, her committee raised over three million dollars worth of free advertising among the endemic press to raise awareness of SEMA programs such as the organization itself, as well as the SEMA Action Network (SAN) that helps protect the legislative rights of automotive hobbyists nationwide.
Jeff is the Vice President of Digital Marketing, and has been with Martin & Company since 2011. He was born and raised a second generation gearhead in Muskegon, Michigan. His father was a sportsman drag racer and he grew up in the family speed shop ET Enterprises and at the dragstrip for many NHRA and NMCA events, hitting the racetrack as soon as he got his learner’s permit. He attended college at Grand Valley State University for marketing during the commercial Internet boom of the late 1990’s and early 2000’s. In college he quickly found his way into web design as an interest. This led to him taking a position combining his interests at the International Hot Rod Association in Norwalk, Ohio as Director of Internet and New Media responsible for building and managing all websites and digital properties. Jeff has also recently co-founded an aftermarket company with his father called HammerHead IRS and is launching that company with the help of Martin & Company. At Martin & Company Jeff applies his knowledge of traditional and digital marketing to help our clients connect with and find new customers through the latest technologies including email, display, mobile, search and social media marketing.
Melanie’s love of the automotive industry started growing up in the garage and going to car shows with her dad. Melanie is a Penn State graduate who received her Bachelor’s Degree in Communications and has worked in several graphics and marketing roles in the communications and automotive industry. In her spare time, she hosts her own car shows, known as Mel’s Car Shows, raising money for nonprofits and charities in need. Melanie has been recognized as SEMA’s 35 Under 35 and as a Spotlight Member of the SEMA Businesswomen’s Network.
Leslie is Martin & Company’s tenacious PR Director and Event Manager and a valuable member to the team. With three decades of agency experience, she has proven experience in strategies to improve sales, brand awareness and market penetration for B2B and B2C clients across a range of industries: hospitality, automotive aftermarket, agriculture, marine, powersports and heavy-duty transportation markets. Her expertise is in developing successful PR campaigns for new startups, mid-sized companies seeking to reach new markets or relaunch a stagnant brand, to developing PR for initiatives for global iconic brands.
Outgoing and vivacious, Leslie is personable and has strong media relations with editors in the automotive and heavy-duty aftermarket and enjoys wordsmithing copy or creating new content. A skilled writer, strategic problem solver and the consummate event planner, Leslie loves the fluid nature of PR, and works with a variety of online tools to provide up to date analytics and benchmarks to measure success.
Working remotely from scenic Monteagle, TN on the Cumberland Plateau, she enjoys gardening, cooking, boating, UTV rides with her family in Colorado, travel (anywhere) and visits with family and friends.
Beth joined Martin & Company in December 2020 and serves as the Accounting Manager. She has a Bachelor’s Degree In Accounting with a minor in Business Administration. Beth has over 30 years accounting and auditing experience and during her career has held numerous management positions in both accounting and auditing. Her number one hobby is spending time with her family. Other hobbies include searching for antiques, canning vegetables, riding horses and scuba diving.