Agency President & CEO Zan Martin has been a highly visible SEMA member for over 30 years, serving on and chairing numerous SEMA councils & committees. Backed by a talented team with a proven record of marketing excellence and a passion for the aftermarket, Martin & Company works hard to significantly move the needle to ensure your company is building market share. Together, our team carries a wealth of experience. We pride ourselves on showing measurable results and growing the brands we serve by creating ideas that work.
Zan Martin
Zan is President and CEO of Martin & Company, and has been attending the Specialty Equipment Market Association (SEMA) Show for more than half of her life! SEMA is the nearly 7,000 member strong trade organization governing the automotive aftermarket. The annual SEMA Show, held the first week in November in Las Vegas, NV is the world’s largest automotive trade show, and attracts over 100,000 attendees from more than 100 different countries. After working her way from Art Director to Account Executive to Vice President of a prominent agency that specialized in the aftermarket, Zan and her husband Randy formed their agency in 1993. Within the first year, they had landed accounts like Bridgestone/Firestone, Gabriel Shocks and Sruts and Maremont Exhaust. Since then, they have never looked back, and have absolutely loved the ride. In fact, Zan has constantly increased her participation in this industry she so loves, and has been a member of the SEMA Business Women’s Network (SBN) for 18 years, and served as its Chair from 2003-2005. During her tenure, her committee implemented the now industry wide SEMA Mentorship Program, as well as the Businesswoman of the Year Award. She has been a member of the Light Truck and Accessory Association for 14 years, and served as a member of the SEMA Board of Directors from 2009-2011, where she served as Chair of its Marketing Task Force. During that time, her committee raised over three million dollars worth of free advertising among the endemic press to raise awareness of SEMA programs such as the organization itself, as well as the SEMA Action Network (SAN) that helps protect the legislative rights of automotive hobbyists nationwide.
Randy Martin
Randy is the CFO and creative genius behind the more than 28 Automotive Aftermarket Global Design Awards garnered by Martin & Company. In fact, if it has anything to do with creativity, Randy excels at it. He has designed album covers for nearly every country music artist in Nashville, and is himself a very gifted song writer. He actually quit his job as Art Director at CBS Records when he and Zan formed the agency. Framed images of his artwork, dating back to when he was a young boy cover the office walls. Pencil, chalk, acrylic, watercolor, oil, clay, wood, you name it, he’s worked in the medium. His current favorite is wood carving. He has carved hundreds of birds of prey, songbirds and waterfowl for collectors from all over the country and abroad. He was commissioned to carve an intricate Hummingbird for the Vice President of Nippon Telephone and Telegraph Company, Japan’s largest corporation, and was chosen to carve a detailed bluebird ornament for the White House Christmas Tree, which is today a part of its permanent collection. It is this type of creativity that he brings to every branding campaign Martin & company brainstorms and then implements on behalf of its myriad of clients.
Jeff Lee
Jeff is the Vice President of Digital Marketing, and has been with Martin & Company since 2011. He was born and raised a second generation gearhead in Muskegon, Michigan. His father was a sportsman drag racer and he grew up in the family speed shop ET Enterprises and at the dragstrip for many NHRA and NMCA events, hitting the racetrack as soon as he got his learner’s permit. He attended college at Grand Valley State University for marketing during the commercial Internet boom of the late 1990’s and early 2000’s. In college he quickly found his way into web design as an interest. This led to him taking a position combining his interests at the International Hot Rod Association in Norwalk, Ohio as Director of Internet and New Media responsible for building and managing all websites and digital properties. Jeff has also recently co-founded an aftermarket company with his father called HammerHead IRS and is launching that company with the help of Martin & Company. At Martin & Company Jeff applies his knowledge of traditional and digital marketing to help our clients connect with and find new customers through the latest technologies including email, display, mobile, search and social media marketing.
Leslie Allen
Leslie is Martin & Company’s PR Director and a valuable member to the team working remotely from Tampa, FL. With three decades of agency experience, she has helped to build public relations for new startups, mid-sized companies reaching new markets, as well as developing communications for some of the largest iconic brands for the automotive aftermarket, powersports, fleet and hospitality markets. Leslie is a skilled writer, strategic problem solver and the consummate event planner. In addition to visits to Nashville to connect with family, her favorite pastimes are boating on the Tampa Bay, exploring Florida, walking her dog Saphira (Aussie) and spending time with friends.
Colby Abernathy
Colby Abernathy serves as Martin & Company’s Accounting and Traffic Manager and also handles Human Resources functions. Colby is a Nashville native and is the newest team member as of 2018. With excellent analytical, organizational and planning skills, he is the perfect fit for the job. Prior to joining the team, he has served in numerous management positions during his career growth and is finishing his degrees in both accounting and business management prior to working toward his CPA and MBA. He especially enjoys being a part of the planning, implementation, and analyzation of marketing tactics for the agency’s wide array of automotive clients. In his free time, Colby enjoys traveling and spending as much time as he can with his friends and family.
