A Time Capsule of Automotive Aftermarket Marketing Looking back, it’s hard to believe that I have been in a position to guide manufacturers maneuvering the labyrinth of marketing strategies for more than three decades in the automotive aftermarket, especially since the path to market has shifted …
Martin & Company Employee, Melanie Henry, Honored as SEMA News 35 Under 35
Whites Creek, TN (August 29, 2023) - Martin & Company (M&C), a full-service marketing solutions firm specializing in building performance automotive aftermarket brands, is pleased to announce that employee Melanie Henry has received recognition by SEMA News as one of the industry’s rising …
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Martin & Company Now Offering A La Carte Services
Martin & Company, a full-service marketing firm specializing in the automotive industry for over three decades has recently been approached by numerous aftermarket manufacturers who have in-house marketing departments but are seeking the expertise of aftermarket specialists for specific …
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How My Dad Got Me Hooked on Car Shows
A Tribute to my Dad – Frank Swartz Melanie Henry, Martin & Company Traffic and Communications Manager My love of cars started early. I grew up by my dad’s side in the garage and going to car shows and cruise-ins with his 1959 Chevrolet El Camino. In 2011 I was the Clearfield County Fair …
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Martin & Company Announces 30th Anniversary and Promotion
Whites Creek, TN (May 30, 2023) - Martin & Company (M&C), a full-service marketing solutions firm specializing in building performance automotive aftermarket brands, announces the company’s 30th anniversary and an accompanying 30th-anniversary promotion. Established in 1993, Martin & …
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Martin & Company Announces Communications & Traffic Manager – Melanie Henry
Whites Creek, TN (June 20, 2021) - Martin & Company (M&C), a full-service marketing solutions firm specializing in national automotive aftermarket brand building, is pleased to announce Melanie Henry as the company’s new communications & traffic manager. Henry has …
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