When is a news release worthy of a wire service? By Leslie Allen Clients often seem perplexed by wire releases. Questions range from: What are they? When should I send one out? Why should I send out a wire release? The very definition of a wire release is confusing and based on historical …
Martin & Company Develops Free Stimulus Package For Automotive Aftermarket
As a 35+ year veteran providing marketing assistance to a myriad of manufacturers providing products to the supply chain in the automotive aftermarket, I have never taken for granted how fully this industry has welcomed me as a key player. I was elected and served as chair of the SEMA Business …
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Eight Mega Trends in the Light Vehicle Industry
The global recession reset the automotive industry landscape. According to ET, eight mega trends are pointing the way forward in the light vehicle industry. …
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Soon SEMA will be Even Bigger!
Who doesn't love the SEMA show? It's a privilege to be able to attend year after year, not only for the incredible congregation of innovation leaders, but also for the workout. Personally, I did about 2 miles in 30 mins pulling a roller bag and carrying a large box between video shoots last year. …
If a Picture is Worth 1000 Words, a Cinemagraph Whispers 1 Million
If a picture is worth 1000 words, this part picture/part video whispers a million. It's called a cinemagraph, and if you haven't seen one yet, you soon will. According to this article from Ad Week, Facebook is hoping more ads will take advantage of its autoplay feature using this new creative art …
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LinkedIn: Business Resource Beyond the Job Search
Considering I just wrote a post about getting rid of our fax machine, I've decided I'm going to write without shame about finally starting to read Twitter and LinkedIn. And by "read" I mean Twitter is now more than a place to share my workouts with my brother. And LinkedIn is more than a place I …
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