If a picture is worth 1000 words, this part picture/part video whispers a million. It’s called a cinemagraph, and if you haven’t seen one yet, you soon will. According to this article from Ad Week, Facebook is hoping more ads will take advantage of its autoplay feature using this new creative art form.
What if there were an ad that you just couldn’t draw your eyes from? It’s oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.
read more: Captivating Ad Format Facebook Hopes will Wow its Users Adweek 2-10-2015
A cinemagraph created for Lincoln by Burg and Beck’s Ann Street Studio.