Automotive industry future outlook: The road ahead for the aftermarketThe COVID-19 pandemic has changed the future of the automotive industry. Industry executives and leaders say the automotive aftermarket continues to be resilient despite the crisis. “What to Expect on the Road Ahead”: …
5 Steps to Refresh Your Aftermarket Brand For 2021
2020 has been a rollercoaster year full of changes and challenges. As we barrel through the holiday season toward the new year, now is the time to seize the opportunities ahead to make the most of 2021 for your business. Just like the millions of others setting intentions and resolutions for the new …
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Dedicated Industry Veterans Come Together With Relief Efforts During Pandemic
By Zan Martin As a veteran of the automotive aftermarket for over 30 years, it has been a tremendous blessing for me to become close personal friends with so many other seasoned veterans making this industry their home. These are people who I have watched support each other in more …
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November Market Trend Analysis
E-commerce to drive holiday aftermarket sales Retail sales have been increasing over the past few months but are still way behind the year-ago levels. According to a new report from eMarketer, holiday sales are projected to grow, especially with e-commerce. Also, despite millions of job losses, …
October Market Trend Analysis
The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
September Market Trend Analysis
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …