Automotive aftermarket outlook 2021 The global automotive industry, similar to every industry throughout the global movement economy, faced significant challenges throughout 2020. As the novel coronavirus pandemic started, supply chains became distressed as suppliers and automakers were …
December Market Trend Analysis
Trends Transforming The Aftermarket Auto Parts Outlook in 2021Each year, the Automobile Aftermarket Industry continues to grow. Consumers now have an abundance of choice: in auto parts and accessories in varying degrees of price points and quality, both online and in traditional brick and mortar …
Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
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How to use social media to boost your business
Social media can be one of the easiest, cheapest, quickest, most effective tools in your marketing arsenal. There are many different platforms to choose from, depending on your product or service, and the customers you are targeting. It’s not necessary to try to juggle them all, but rather …
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Eight Mega Trends in the Light Vehicle Industry
The global recession reset the automotive industry landscape. According to ET, eight mega trends are pointing the way forward in the light vehicle industry. …
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LinkedIn: Business Resource Beyond the Job Search
Considering I just wrote a post about getting rid of our fax machine, I've decided I'm going to write without shame about finally starting to read Twitter and LinkedIn. And by "read" I mean Twitter is now more than a place to share my workouts with my brother. And LinkedIn is more than a place I …
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