Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
There have been thousands of think pieces about how the world has changed the past 6 months during the COVID-19 pandemic, and it is also no secret that it has been a difficult year for many small businesses everywhere. But if your business is willing to adapt, it can still be successful. Some of our …
Continue Reading about Ecommerce Trends – Platform & Marketplace Roundup
We thought the top 10 YouTube ad ranking would be dominated by 3 second Geico ads and the like. But it’s not. Half of these “ads” are actually short stories told in 3 - 6 minute videos that evoke emotion. Two of them could be low budget. They each gathered over a million views. The top video has …
Continue Reading about Surprising Top 10 YouTube Ads in June: This Is Doable
In a recent article published by Advertising Age, Matthew Luhn stated that "Digital advertisers have forgotten how to make people feel something." In the article How to Put More Emotion in Storytelling, the 20-year Pixar vet shares secrets to great storytelling. Excerpt: "...People don't make …
