What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
If a Picture is Worth 1000 Words, a Cinemagraph Whispers 1 Million
If a picture is worth 1000 words, this part picture/part video whispers a million. It's called a cinemagraph, and if you haven't seen one yet, you soon will. According to this article from Ad Week, Facebook is hoping more ads will take advantage of its autoplay feature using this new creative art …
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LinkedIn: Business Resource Beyond the Job Search
Considering I just wrote a post about getting rid of our fax machine, I've decided I'm going to write without shame about finally starting to read Twitter and LinkedIn. And by "read" I mean Twitter is now more than a place to share my workouts with my brother. And LinkedIn is more than a place I …
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To fax or not to fax…
To fax or not to fax, that is the question. Whether 'tis nobler...uh, that's all I remember. But I do remember the first time I saw a fax. It was about the same time I was memorizing Shakespeare in English class back in the 80's. I was helping out the office manager of my grandfather's company …
3 Indicators That It’s Time to Start Content Marketing your B2B Business
One thing about marketing is that it’s always changing. I work for a 20+ year old marketing agency, and we’ve had to “reinvent ourselves” several times over the last few decades. (Remember when cutting and pasting actually meant scissors and tape?) Nothing over that time period has been as …
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What’s that you say? Outbound Marketing vs. Inbound Marketing? Huh?
Change is always an awesome thing. Without change, you get stuck in a stagnant place; not a good place to be as a marketer. Is change sometimes scary? Um … yeah it is. Especially if the change creates such a seismic shift that you have to completely rethink strategic planning in a way you never have …
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