Cookeville, TN, (September 28, 2017)…American Powertrain, the world’s largest TREMEC dealer and manufacturer of muscle car transmission systems and related components, is pleased to announce that the company’s products are now available at Original Parts Group Inc. (OPGI). OPGI is the industry’s …
Martin & Company Expands Social Media Department, Announces Digital Marketing Manager – Kelly Hogan
Whites Creek, TN (November 9, 2017)…Zan Martin, president of Martin & Company Advertising, is pleased to announce the addition of Kelly Hogan. With a goal of providing clients with the most up to date marketing technologies and staff support, Martin & Company expanded the company’s digital …
Think of Device Usage by Activity not just Generation: Study by Millward Brown Digital
OK - the cat is what first got my attention. Yours too? The folks at Millward Brown Digital just completed an interesting study on device usage by generation. According to the study, device choice is a question of HOW it is used, not just WHO is using it. Take shopping online for example, …
Eight Mega Trends in the Light Vehicle Industry
The global recession reset the automotive industry landscape. According to ET, eight mega trends are pointing the way forward in the light vehicle industry. …
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Digital Marketing: Set Your Creativity Free
One of the things that can be intimidating about marketing today is also what is so exciting about it; the way to spread your message has exploded exponentially. Take this for example: VINCE VAUGHN AND CO-STARS POSE FOR IDIOTIC STOCK PHOTOS YOU CAN HAVE FOR …
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Buyer Be Aware: What Counts as a Billable Digital Ad Impression
If 50% of a digital ad is within view on your screen for one second, do you see it? How about two seconds? There was some debate this week about whether the 50% for 1 second standard should count as a billable impression. This standard was set last year by the Media Ratings Council, who …
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