Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
So we are recruiting for a Content Marketing Manager position, which has lead to me reading several funny stories about applicants' interest in cars. One recent applicant mentioned a funny old VW Bug story. Which made we wonder, do we all have a funny old VW Bug story? Personally, I was probably 7 …
Continue Reading about When bad experiences become fond memories: the VW Bug
Change is always an awesome thing. Without change, you get stuck in a stagnant place; not a good place to be as a marketer. Is change sometimes scary? Um … yeah it is. Especially if the change creates such a seismic shift that you have to completely rethink strategic planning in a way you never have …
Continue Reading about What’s that you say? Outbound Marketing vs. Inbound Marketing? Huh?
We've been talking to our automotive aftermarket clients lately about Content Marketing; specifically, how publishing technical articles will help your business. Publishing relevant content establishes you as the authority in your line of business, not only for your consumers, but also for Google …
Continue Reading about Auto Parts Manufacturers: 3 Reasons Why Your Tech Articles are in High Demand
Nashville, TN (October 10, 2014)…Martin & Company Advertising is pleased to announce the promotion of Jeff Lee to Digital Marketing Director. Jeff was born and raised a second generation gearhead in Muskegon, MI, hanging out with his Dad at the family speed shop and at NHRA and NMCA events at …
Continue Reading about JEFF LEE PROMOTED TO DIGITAL MARKETING DIRECTOR AT MARTIN & CO ADVERTISING
