Nashville, TN (October 10, 2014)…Martin & Company Advertising is pleased to announce the promotion of Jeff Lee to Digital Marketing Director. Jeff was born and raised a second generation gearhead in Muskegon, MI, hanging out with his Dad at the family speed shop and at NHRA and NMCA events at the dragstrip: he of course hit the racetrack as soon as he had a learner’s permit.
While studying marketing at Grand Valley State University during the internet boom of the late 90’s, he became passionate about web design, which eventually led to his position as director of Internet and New Media at the International Hot Road Association (IHRA) in Norwalk, OH. During his tenure there, he was responsible for building and managing all websites and digital properties. Jeff has also recently co-founded an aftermarket company with his father called Hammerhead IRS and is launching that company with the help of Martin & Company. As Digital Marketing Director at M&C, Jeff applies his knowledge of traditional and digital marketing to help all clients connect with and find new customers through the latest technologies including web site optimization, email, mobile, search, as well as social media and content marketing strategies.sed a second generation gearhead in Muskegon, MI, hanging out with his Dad at the family speed shop and at NHRA and NMCA events at the dragstrip: he of course hit the racetrack as soon as he had a learner’s permit.
“I’ve enjoyed working as a consultant for Martin & Company for the last two years, helping clients supplement their media strategies with digital advertising, social media, and website/mobile design trends” said Jeff. “It’s also fun getting to combine my lifelong passion for cars and car culture with my drive to stay on top of digital marketing trends and internet culture. I am excited about the opportunity to help Martin & Company in this vital role.”
“Because of digital marketing’s prominence in today’s marketing climate, it was important for us to bring Jeff on board full time to help orchestrate this transition for us and our clients. In all of my years as an advertising professional, I have never seen a more seismic shift in the marketing landscape,” stated Zan Martin, President and CEO of the agency. “We’ve developed marketing plans for some of the industry’s most successful manufacturers for decades by developing feature and benefit messaging and branding. But today, it’s not at all about what we want to share, but what customers want to know and talk about. That’s a major change in strategy, and Jeff has been instrumental in helping us build marketing strategies rooted in traditional techniques and optimized for today’s trends.”
He also has a sweet daily driver; keeping up with his gearhead tendencies.
Martin & Company Advertising is a full-service agency that offers custom-fit marketing, specializing in brand development, digital, print and broadcast media, creative services, and first-rate video production services. Their client base is nation wide. Agency President Zan Martin has served on the Board of Directors of SEMA, the $33 billion a year trade association of the automotive aftermarket. To stay updated follow “Martin & Company” on Facebook and for more information visit www.martincoadvertising.com or call 615-876-1822.
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