When is a news release worthy of a wire service? By Leslie Allen Clients often seem perplexed by wire releases. Questions range from: What are they? When should I send one out? Why should I send out a wire release? The very definition of a wire release is confusing and based on historical …
Google My Business Is Becoming More Important Than Ever
In digital marketing, we’re always looking for the newest, hottest, shiniest, next big thing in the social media landscape. Should your company be on Snapchat or TikTok? The answer is maybe. Do you think new customers are there? You could dip your toe into these new platforms and try some things. …
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M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining
Originally posted on Aftermarket Matters here: M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining As a 35-plus year veteran in the automotive aftermarket developing strategic marketing plans and product launches for well-known brands and new start-ups, I can say …
Monthly Market Trend Analysis
Weathering the downturn with lessons from the Great Recession The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and …
Martin & Company Develops Free Stimulus Package For Automotive Aftermarket
As a 35+ year veteran providing marketing assistance to a myriad of manufacturers providing products to the supply chain in the automotive aftermarket, I have never taken for granted how fully this industry has welcomed me as a key player. I was elected and served as chair of the SEMA Business …
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Email Marketing Services Available at Martin & Company
Email marketing may seem like old hat, but it's as popular and effective as ever when used correctly. It's also among the most intimidating to use for those wanting to market their products and services within the electronic realm. Martin & Company can assist you with your email and other …
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