In digital marketing, we’re always looking for the newest, hottest, shiniest, next big thing in the social media landscape. Should your company be on Snapchat or TikTok? The answer is maybe. Do you think new customers are there? You could dip your toe into these new platforms and try some things. But what are you doing already? You’re probably already on Facebook, Instagram, and YouTube. Maybe even Twitter or LinkedIn. Are they driving sales on your site or people to your door? Building your brand? If so, that’s great and we will dive into how to maximize those another time.
But what are you doing on Google? Most likely you’re trying to maximize your SEO and make your website rank better for your business. Maybe even doing some search ads. Those are both great things to be doing. But have you looked at your Google My Business page lately? Have you claimed it yet? Are you even familiar with Google My Business? It is the place to share contact information, store hours, to respond to what people are saying about you. In the time of COVID-19, how are you letting your customers know if you’re open or what precautions you are taking for their safety?
Google search is the first place people look for local business information and Google My Business listings show up right in the search results. So this should be one of the first places you should dedicate your time and attention to in your day to day digital marketing.
Google My Business is becoming increasingly more important and we believe that it also helps your website and brand rank better organically the more you use it. The more you interact with customers and get reviews, you might even learn about how your customers find you and some raw truth about what they think of you. This information is important to your success. The more information you share with your customers and Google, the better they will know about, trust, and recommend you.
If you are a local business, you can advertise to your local customers with Google Ads in Google Maps and search. You can run special offers to be claimed. And during the COVID-19 pandemic, Google has allowed businesses to put relevant notices, updates and content about changes to the business in this ever evolving situation at this link: https://support.google.com/business/answer/9773423?hl=en
And if you haven’t already, visit https://www.google.com/business/ to take the first step and claim your business to see where you stand and get started. Do what you can or reach out to a professional to get your business profiles in order.