What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
The Wire Release Conundrum
When is a news release worthy of a wire service? By Leslie Allen Clients often seem perplexed by wire releases. Questions range from: What are they? When should I send one out? Why should I send out a wire release? The very definition of a wire release is confusing and based on historical …
Google My Business Is Becoming More Important Than Ever
In digital marketing, we’re always looking for the newest, hottest, shiniest, next big thing in the social media landscape. Should your company be on Snapchat or TikTok? The answer is maybe. Do you think new customers are there? You could dip your toe into these new platforms and try some things. …
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M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining
Originally posted on Aftermarket Matters here: M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining As a 35-plus year veteran in the automotive aftermarket developing strategic marketing plans and product launches for well-known brands and new start-ups, I can say …
Martin & Company’s Zan Martin Interviews with RacingJunk
Link to original post by Adreanna Ditton here: https://www.racingjunk.com/news/martin-and-company-offers-marketing-stimulus-package-for-auto-industry-businesses/ Full Service marketing and advertising agency, Martin & Company, specializes in brand building and video for the national auto …
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Monthly Market Trend Analysis
Weathering the downturn with lessons from the Great Recession The coronavirus pandemic has challenged how we go about our daily lives while having a devastating impact on the economy. But we’ve been here before, financially. The Great Recession of late 2007 to early 2009 tested consumer trust and …