Who doesn't love the SEMA show? It's a privilege to be able to attend year after year, not only for the incredible congregation of innovation leaders, but also for the workout. Personally, I did about 2 miles in 30 mins pulling a roller bag and carrying a large box between video shoots last year. …
Buyer Be Aware: What Counts as a Billable Digital Ad Impression
If 50% of a digital ad is within view on your screen for one second, do you see it? How about two seconds? There was some debate this week about whether the 50% for 1 second standard should count as a billable impression. This standard was set last year by the Media Ratings Council, who …
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MAHLE Motorsports Introduces Ford EcoBoost 2.0L Pistons
Contact: Zan Martin, 615-330-5622, zan.martin@martincoadvertising.com Fletcher, NC… November 4, 2014 – MAHLE EcoBoost 2.0L Pistons are then triple-coated first with a phosphate dry film to protect the pin bores from galling followed by application of MAHLE’s proprietary anti-friction Grafal® which …
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If a Picture is Worth 1000 Words, a Cinemagraph Whispers 1 Million
If a picture is worth 1000 words, this part picture/part video whispers a million. It's called a cinemagraph, and if you haven't seen one yet, you soon will. According to this article from Ad Week, Facebook is hoping more ads will take advantage of its autoplay feature using this new creative art …
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LinkedIn: Business Resource Beyond the Job Search
Considering I just wrote a post about getting rid of our fax machine, I've decided I'm going to write without shame about finally starting to read Twitter and LinkedIn. And by "read" I mean Twitter is now more than a place to share my workouts with my brother. And LinkedIn is more than a place I …
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When bad experiences become fond memories: the VW Bug
So we are recruiting for a Content Marketing Manager position, which has lead to me reading several funny stories about applicants' interest in cars. One recent applicant mentioned a funny old VW Bug story. Which made we wonder, do we all have a funny old VW Bug story? Personally, I was probably 7 …
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