OK - the cat is what first got my attention. Yours too? The folks at Millward Brown Digital just completed an interesting study on device usage by generation. According to the study, device choice is a question of HOW it is used, not just WHO is using it. Take shopping online for example, …
Bring Digital Marketing to B2B: It’s time
We at Martin & Co Advertising contribute to local marketing conversation as members of the Nashville chapter of the American Marketing Association. We recommended that this quarter's B2B Special Interest Group discussion panel be on the topic of transitioning to a digital focused marketing …
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“A Historic” Search: Googling for Grammar
Wow. At first it surprised me when I typed "grammar a h" into Google's search bar and it auto-completed with "grammar a historic or an historic." That's exactly what I was searching for as I proofed a press release. What returned from betterwritingskills.com was not only a discussion of what …
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Automotive Industry in 2015 at a Glance
From Franchisehelp.com Car makers such as General Motors, Ford, and Chrysler have been sparking headlines in the past few years over disappointing demand and sales results. While it’s true that these Big Three automakers have had to cut costs and redevelop their strategy, the automotive …
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Eight Mega Trends in the Light Vehicle Industry
The global recession reset the automotive industry landscape. According to ET, eight mega trends are pointing the way forward in the light vehicle industry. …
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Digital Marketing: Set Your Creativity Free
One of the things that can be intimidating about marketing today is also what is so exciting about it; the way to spread your message has exploded exponentially. Take this for example: VINCE VAUGHN AND CO-STARS POSE FOR IDIOTIC STOCK PHOTOS YOU CAN HAVE FOR …
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