Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
We at Martin & Co Advertising contribute to local marketing conversation as members of the Nashville chapter of the American Marketing Association. We recommended that this quarter's B2B Special Interest Group discussion panel be on the topic of transitioning to a digital focused marketing …
Continue Reading about Bring Digital Marketing to B2B: It’s time
Wow. At first it surprised me when I typed "grammar a h" into Google's search bar and it auto-completed with "grammar a historic or an historic." That's exactly what I was searching for as I proofed a press release. What returned from betterwritingskills.com was not only a discussion of what …
Continue Reading about “A Historic” Search: Googling for Grammar
From Franchisehelp.com Car makers such as General Motors, Ford, and Chrysler have been sparking headlines in the past few years over disappointing demand and sales results. While it’s true that these Big Three automakers have had to cut costs and redevelop their strategy, the automotive …
Continue Reading about Automotive Industry in 2015 at a Glance
One of the things that can be intimidating about marketing today is also what is so exciting about it; the way to spread your message has exploded exponentially. Take this for example: VINCE VAUGHN AND CO-STARS POSE FOR IDIOTIC STOCK PHOTOS YOU CAN HAVE FOR …
Continue Reading about Digital Marketing: Set Your Creativity Free
Who doesn't love the SEMA show? It's a privilege to be able to attend year after year, not only for the incredible congregation of innovation leaders, but also for the workout. Personally, I did about 2 miles in 30 mins pulling a roller bag and carrying a large box between video shoots last year. …
If 50% of a digital ad is within view on your screen for one second, do you see it? How about two seconds? There was some debate this week about whether the 50% for 1 second standard should count as a billable impression. This standard was set last year by the Media Ratings Council, who …
Continue Reading about Buyer Be Aware: What Counts as a Billable Digital Ad Impression
