Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
Social media can be one of the easiest, cheapest, quickest, most effective tools in your marketing arsenal. There are many different platforms to choose from, depending on your product or service, and the customers you are targeting. It’s not necessary to try to juggle them all, but rather …
Continue Reading about How to use social media to boost your business
By Zan Martin My second job after graduating college was working for an advertising agency in Nashville that specialized in providing marketing assistance for automotive aftermarket manufacturers. I worked my way up to Vice President handling major accounts like Warn Industries, K&N …
What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
When is a news release worthy of a wire service? By Leslie Allen Clients often seem perplexed by wire releases. Questions range from: What are they? When should I send one out? Why should I send out a wire release? The very definition of a wire release is confusing and based on historical …
In digital marketing, we’re always looking for the newest, hottest, shiniest, next big thing in the social media landscape. Should your company be on Snapchat or TikTok? The answer is maybe. Do you think new customers are there? You could dip your toe into these new platforms and try some things. …
Continue Reading about Google My Business Is Becoming More Important Than Ever
Originally posted on Aftermarket Matters here: M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining As a 35-plus year veteran in the automotive aftermarket developing strategic marketing plans and product launches for well-known brands and new start-ups, I can say …
