So last month, I blogged about the seismic shift in today’s marketing landscape, and a whole new game changing way to think. What started out as a critical process to help guide the marketing plans for Martin & Co’s client roster turned into months of global research with mind-boggling results. …
3 Indicators That It’s Time to Start Content Marketing your B2B Business
One thing about marketing is that it’s always changing. I work for a 20+ year old marketing agency, and we’ve had to “reinvent ourselves” several times over the last few decades. (Remember when cutting and pasting actually meant scissors and tape?) Nothing over that time period has been as …
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What’s that you say? Outbound Marketing vs. Inbound Marketing? Huh?
Change is always an awesome thing. Without change, you get stuck in a stagnant place; not a good place to be as a marketer. Is change sometimes scary? Um … yeah it is. Especially if the change creates such a seismic shift that you have to completely rethink strategic planning in a way you never have …
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Auto Parts Manufacturers: 3 Reasons Why Your Tech Articles are in High Demand
We've been talking to our automotive aftermarket clients lately about Content Marketing; specifically, how publishing technical articles will help your business. Publishing relevant content establishes you as the authority in your line of business, not only for your consumers, but also for Google …
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Engage your Customers: Stay Silly, My Friends
Facebook recently disrupted the way its news feed works for “liked” pages. This is to be expected, and is part of the excitement of marketing today; real time response to what people want (or what we think they want). Facebook isn’t the only social media space changing the rules on how brands can …
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What’s going on with Facebook’s news feed? 3 ways fans can still see your posts
We’ve recently been meeting with our clients for 2015 planning, and the same question keeps coming up, “What’s happening on Facebook, it’s changed. I don’t see our company posts in the news feed anymore.” This is true. Facebook recently changed the way news feeds work, and it’s become a real problem …