Whites Creek, TN (June 20, 2021) – Martin & Company (M&C), a full-service marketing solutions firm specializing in national automotive aftermarket brand building, is pleased to announce Melanie Henry as the company’s new communications & traffic manager.
Henry has extensive automotive experience working prior for Red Goat Marketing, a premier automotive marketing company, as creative marketing manager where she was responsible for the design of all logos, graphics, apparel and print ready media, video filming and editing and served as an on-air host. She is expert in layout, design typology and color theory and is expert in most major graphic design and social media platforms.
A graduate of The Pennsylvania State University, Henry graduated with a Bachelor of Communications degree, and then began her professional career as a sales assistant and graphic designer with Forever Media. With a passion for automotive, she segued into a position in the automotive aftermarket in 2019 where she worked as creative marketing specialist for UMI Performance, a manufacturer of suspension components for GM and Ford muscle cars. There she expanded her graphic and video skills and incorporated social media to successfully build and maintain the brand.
A self-proclaimed car enthusiast, Henry is the founder of Mel’s Car Shows, and in 2022 was named Ms. Motorama and honored as WTAJ’s Remarkable Woman.
Henry says, “I am so excited and blessed to become a part of Martin & Company Advertising. I look forward to growing companies in the industry I love!”
Zan Martin, Martin & Company president and CEO says, “We are incredibly excited to have Melanie join our agency. After speaking to a close friend and associate in the aftermarket who recommended Melanie for the position, I was immediately impressed with her broad agency skills, penchant for organization and drive for excellence. We all welcome Melanie to the team and look forward to implementing her creative ideas for our clients.”
Henry will officially begin her position on Monday, June 20, and will be working remotely from her home in Irvona, Pennsylvania. She can be reached via email at Melanie.Henry@martincoadvertising.com.