Ponta Vedre, FL (July 8, 2019) – E3 Spark Plugs is pleased to announce the company’s expanded partnership with NHRA. Supporting NHRA racing across all platforms, E3 continues the company’s longstanding and successful partnership as NHRA’s Official Spark Plug and Official Ignition Products through 2024. Since their initial sponsorship, E3 has grown into not just one of the major marketing forces behind NHRA, but has brought an entirely new line of racing ignition products to the sport.
E3’s patented DiamondFIRE Technology was introduced to NHRA racing in 2016 in the form of a new line of racing spark plugs that has gained a solid following and contributed to numerous national championships in the last three years. Following that success, E3 brought to market a complete line of Racing Distributors, Extreme Performance Spark Plug Wires and Coil Packs that work together to ensure optimum performance and wins at the track.
“NHRA has been a win-win for E3 and for the racers that participate in our NHRA contingency program,” said E3 Vice President of Motorsports Rob Fisher. “This extension of another three years to 2024 was an easy decision. Our goal is to support the NHRA racers, crews and fans by having a strong presence at events that fuel their passion for drag racing at its finest. We like the direction NHRA is heading with the evolution of programs like NHRA TV, Pro Mod drag racing, and Factory Stock just to name a few. Consequently, extending our contract underscores our commitment to the racers and fans.”
For more information about E3 spark plugs and DiamondFire race products, visit www.e3sparkplugs.com. For the latest company and product news follow E3 on Facebook, Twitter, Google +, Instagram, or subscribe to E3’s You Tube Channel.
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About E3
E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance. As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application. In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry. For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.
ABOUT NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, YouTube, Instagram and Twitter.
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