Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …
The Virtual Tools We Use for Working Remotely
Much like the rest of the world, the Martin & Company team has spent most of 2020 working from home. Navigating this new realm of working remotely has had its challenges and growing pains, but certain tools have made the process easier. Here are some of the virtual tools we rely on to stay …
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Building Trust with Communication
Trust is a necessary part of any successful relationship. Whether it be your personal relationships with friends and family members, among colleagues, between leadership and employees, or relationships between your business, partners, and customers. As everyone is navigating today’s challenges …
July Market Trend Analysis
What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …