Trends Transforming The Aftermarket Auto Parts Outlook in 2021Each year, the Automobile Aftermarket Industry continues to grow. Consumers now have an abundance of choice: in auto parts and accessories in varying degrees of price points and quality, both online and in traditional brick and mortar …
Gear up for the holiday shopping season in the Automotive Aftermarket
Holiday shopping season in 2020 will be unlike those in years past - many malls and retailers won’t be opening early on Thanksgiving this year and many consumers will be doing their shopping in the comfort of their homes. Online sales are projected to surge by more than 35% according to a study by …
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Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
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August Market Trend Analysis
Coronavirus And Stimulus Drive Up eCommerce Sales COVID-19 lockdown orders kept most people off the road and at home throughout the Spring, and many retail businesses suffered for it, even those who were allowed to remain open. The automotive aftermarket was no exception, with companies such as …