The Case for PR Metrics – Benchmarks for Accountability and Forecasting By Leslie Allen In my 30 plus years of working in Public Relations, I have discovered that when it comes to press coverage, clients have a very short memory. You may have just pulled off the coup of the year, editorially …
How to use social media to boost your business
Social media can be one of the easiest, cheapest, quickest, most effective tools in your marketing arsenal. There are many different platforms to choose from, depending on your product or service, and the customers you are targeting. It’s not necessary to try to juggle them all, but rather …
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