Automotive Ecommerce and the 2021 Economy Growing during an economic downturn means adapting to new consumer trends, particularly in ecommerce and the automotive industry is no different. They’ve moved onto some interesting tactics to keep sales high and reduce the financial impact of the COVID-19 …
January 2021 Market Trend Analysis
Automotive industry future outlook: The road ahead for the aftermarketThe COVID-19 pandemic has changed the future of the automotive industry. Industry executives and leaders say the automotive aftermarket continues to be resilient despite the crisis. “What to Expect on the Road Ahead”: …
December Market Trend Analysis
Trends Transforming The Aftermarket Auto Parts Outlook in 2021Each year, the Automobile Aftermarket Industry continues to grow. Consumers now have an abundance of choice: in auto parts and accessories in varying degrees of price points and quality, both online and in traditional brick and mortar …
Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
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October Market Trend Analysis
The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
September Market Trend Analysis
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …