Automotive industry future outlook: The road ahead for the aftermarketThe COVID-19 pandemic has changed the future of the automotive industry. Industry executives and leaders say the automotive aftermarket continues to be resilient despite the crisis. “What to Expect on the Road Ahead”: …
Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
Continue Reading about Reaching Younger Generations in the Automotive Aftermarket
Building Trust with Communication
Trust is a necessary part of any successful relationship. Whether it be your personal relationships with friends and family members, among colleagues, between leadership and employees, or relationships between your business, partners, and customers. As everyone is navigating today’s challenges …
How to use social media to boost your business
Social media can be one of the easiest, cheapest, quickest, most effective tools in your marketing arsenal. There are many different platforms to choose from, depending on your product or service, and the customers you are targeting. It’s not necessary to try to juggle them all, but rather …
Continue Reading about How to use social media to boost your business
July Market Trend Analysis
What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …