Automotive industry future outlook: The road ahead for the aftermarketThe COVID-19 pandemic has changed the future of the automotive industry. Industry executives and leaders say the automotive aftermarket continues to be resilient despite the crisis. “What to Expect on the Road Ahead”: …
Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
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October Market Trend Analysis
The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
Engage your Customers: Stay Silly, My Friends
Facebook recently disrupted the way its news feed works for “liked” pages. This is to be expected, and is part of the excitement of marketing today; real time response to what people want (or what we think they want). Facebook isn’t the only social media space changing the rules on how brands can …
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