E-commerce to drive holiday aftermarket sales Retail sales have been increasing over the past few months but are still way behind the year-ago levels. According to a new report from eMarketer, holiday sales are projected to grow, especially with e-commerce. Also, despite millions of job losses, …
Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
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What Have You Done For Me Lately?
The Case for PR Metrics – Benchmarks for Accountability and Forecasting By Leslie Allen In my 30 plus years of working in Public Relations, I have discovered that when it comes to press coverage, clients have a very short memory. You may have just pulled off the coup of the year, editorially …