Seminar that instructs how to use the most current digital marketing tools to compete and build your brand from top automotive experts Nashville, TN (October 28, 2021) – Zan Martin, president of Martin & Company Advertising, announces a stellar panel for the company’s educational seminar …
July Market Trend Analysis
Supply chain issues and chip shortage A disruption in the supply of computer chips used to build new vehicles has cascaded into slowing supplies of new cars and, in turn, increasing demand for used cars. Pittsburgh dealers — like those across the country — have been dodging and …
Internet Privacy And Advertising Updates May 2021
Internet and mobile privacy are incredibly important to people. So much so that there have been big lawsuits with tech companies and government crackdowns. Most notably in the last few years, European governments have introduced new laws such as the GDPR on what can and cannot be tracked, and what …
Continue Reading about Internet Privacy And Advertising Updates May 2021
November Market Trend Analysis
E-commerce to drive holiday aftermarket sales Retail sales have been increasing over the past few months but are still way behind the year-ago levels. According to a new report from eMarketer, holiday sales are projected to grow, especially with e-commerce. Also, despite millions of job losses, …
The Formation of Martin & Company…Three Decades of Success Marketing the Performance Aftermarket
By Zan Martin This year as we all work to survive the business and personal challenges of the COVID-19 pandemic, I thought it would be a great idea to share some positive messages to the forefront of our automotive aftermarket industry about the formation of Martin & Company. From my …
September Market Trend Analysis
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …