Marketing Audit Package Components

Website

Mobile compatible
Speed
Functionality
Errors & issues
Competitor website ranking
Recommendations

SEO

Keyword Rankings (10 keywords important to client)
SEO problems
Competitor SEO ranking
Issues with site affecting SEO
Recommendations

Content

Types of content utilized (Video, PR, Articles, How To, etc.)
Frequency of content
Email list and newsletter program
Recommendations

Social Media

Look at all social media profiles
Utilization & post frequency
Content plan
Recommendations

Digital Advertising

Google/Search Ads
YouTube Ads
Facebook Ads
Targeted digital ad buys
Recommendations

Traditional Marketing

Print
Public Relations
Television (and Radio)
Events
Direct Mail

Starting At $1500

Marketing Audit Form

Company Name*
Website*
Contact Name*
First Last
Email*
Phone*
Marketing Team Details*
How many company employees manage your marketing efforts and what are their duties?
Top Competitors*
Who are your top competitors?
Digital Marketing Budget*

Annual Digital Marketing Budget
Digital Marketing*
Where do you spend marketing budget online? Google/YouTube, Facebook/Instagram, Twitter, Forums or other third party websites, etc.
Top 10 Keywords*
What are the top 10 keywords you want to rank for?
Website Platform(s)

What Website platform do you use (WordPress, Shopify, Joomla, Magento, etc.)
Web hosting

Who do you use for web hosting
Facebook*

Link to Facebook Page
Instagram*

Instagram Page
YouTube*

YouTube Channel
Twitter*

Twitter Account
Other Social Media Profiles*
Snapchat, TikTok, etc.
Print Budget*

Annual Estimated Print Budget
Print Outlets*
List print outlets/titles
TV Budget*

Annual Television Budget
TV Shows*
List All TV Shows You Work With
Event Budget*

Annual Event Budget
Events*
List events you attend each year, enthusiast/consumer and trade events/conferences
Public Relations/Content Marketing Budget*

Estimated annual PR/Content Marketing spend
Public Relations/Content Marketing Efforts*
Give an overview of PR efforts, how often, what type of PR, wins or shortcomings
Production Budget*

Annual spend on production such as artwork, ads, videos, etc.
Production Project Details*
Details of your typical production efforts, such as artwork, ads, digital ads, video filming/editing, catalogs, informational material, etc.
Where Do You Need Help Most?
Tell us where you’re having the most trouble or where do you feel you are falling short in your marketing efforts?
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