What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining
Originally posted on Aftermarket Matters here: M&C for Aftermarket Matters: A boost in direct sales is pandemic’s silver lining As a 35-plus year veteran in the automotive aftermarket developing strategic marketing plans and product launches for well-known brands and new start-ups, I can say …
Martin & Company Develops Free Stimulus Package For Automotive Aftermarket
As a 35+ year veteran providing marketing assistance to a myriad of manufacturers providing products to the supply chain in the automotive aftermarket, I have never taken for granted how fully this industry has welcomed me as a key player. I was elected and served as chair of the SEMA Business …
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