The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
Ecommerce Trends – Platform & Marketplace Roundup
There have been thousands of think pieces about how the world has changed the past 6 months during the COVID-19 pandemic, and it is also no secret that it has been a difficult year for many small businesses everywhere. But if your business is willing to adapt, it can still be successful. Some of our …
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The Formation of Martin & Company…Three Decades of Success Marketing the Performance Aftermarket
By Zan Martin This year as we all work to survive the business and personal challenges of the COVID-19 pandemic, I thought it would be a great idea to share some positive messages to the forefront of our automotive aftermarket industry about the formation of Martin & Company. From my …
Family Funeral Service Consultants Opens for Business in Tennessee
Nashville TN, - Family Funeral Services, now open to provide funeral consultation services in Tennessee, is a business that is part of a larger trend sweeping the country. Funeral consultant services assist families seeking guidance on how to attain a funeral service that provides all the emotional …
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September Market Trend Analysis
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …
The Virtual Tools We Use for Working Remotely
Much like the rest of the world, the Martin & Company team has spent most of 2020 working from home. Navigating this new realm of working remotely has had its challenges and growing pains, but certain tools have made the process easier. Here are some of the virtual tools we rely on to stay …
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