Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
Continue Reading about Reaching Younger Generations in the Automotive Aftermarket
The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
There have been thousands of think pieces about how the world has changed the past 6 months during the COVID-19 pandemic, and it is also no secret that it has been a difficult year for many small businesses everywhere. But if your business is willing to adapt, it can still be successful. Some of our …
Continue Reading about Ecommerce Trends – Platform & Marketplace Roundup
By Zan Martin This year as we all work to survive the business and personal challenges of the COVID-19 pandemic, I thought it would be a great idea to share some positive messages to the forefront of our automotive aftermarket industry about the formation of Martin & Company. From my …
Nashville TN, - Family Funeral Services, now open to provide funeral consultation services in Tennessee, is a business that is part of a larger trend sweeping the country. Funeral consultant services assist families seeking guidance on how to attain a funeral service that provides all the emotional …
Continue Reading about Family Funeral Service Consultants Opens for Business in Tennessee
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …
