Coronavirus And Stimulus Drive Up eCommerce Sales COVID-19 lockdown orders kept most people off the road and at home throughout the Spring, and many retail businesses suffered for it, even those who were allowed to remain open. The automotive aftermarket was no exception, with companies such as …
What Have You Done For Me Lately?
The Case for PR Metrics – Benchmarks for Accountability and Forecasting By Leslie Allen In my 30 plus years of working in Public Relations, I have discovered that when it comes to press coverage, clients have a very short memory. You may have just pulled off the coup of the year, editorially …
How to use social media to boost your business
Social media can be one of the easiest, cheapest, quickest, most effective tools in your marketing arsenal. There are many different platforms to choose from, depending on your product or service, and the customers you are targeting. It’s not necessary to try to juggle them all, but rather …
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The Evolution of the Zandy Wagon
By Zan Martin My second job after graduating college was working for an advertising agency in Nashville that specialized in providing marketing assistance for automotive aftermarket manufacturers. I worked my way up to Vice President handling major accounts like Warn Industries, K&N …
July Market Trend Analysis
What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
The Wire Release Conundrum
When is a news release worthy of a wire service? By Leslie Allen Clients often seem perplexed by wire releases. Questions range from: What are they? When should I send one out? Why should I send out a wire release? The very definition of a wire release is confusing and based on historical …