Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
Mt Gilead, OH, (November 11, 2020) – Recently, Hot Shot's Secret president Chris Gabrelcik met with Army veteran Sarah Lee who last year not only bicycled across America meeting with veteran groups along the way to raise awareness for the overwhelmingly high suicide rate of Army veterans but was …
Continue Reading about Hot Shot’s Secret Sponsors Waypoint Vets Canyoneering Adventure
The TREMEC TKX is the new 5-speed in town. TREMEC has historically based their aftermarket transmissions on their highly successful OE models such as the Magnum T-56 and the T-5; the TKX is a brand new design made from the ground up as a strictly aftermarket transmission. Designed to fit classic …
Continue Reading about American Powertrain Announces New TREMEC TKX 5-Speed Transmission
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
Continue Reading about Reaching Younger Generations in the Automotive Aftermarket
The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
There have been thousands of think pieces about how the world has changed the past 6 months during the COVID-19 pandemic, and it is also no secret that it has been a difficult year for many small businesses everywhere. But if your business is willing to adapt, it can still be successful. Some of our …
Continue Reading about Ecommerce Trends – Platform & Marketplace Roundup
By Zan Martin This year as we all work to survive the business and personal challenges of the COVID-19 pandemic, I thought it would be a great idea to share some positive messages to the forefront of our automotive aftermarket industry about the formation of Martin & Company. From my …
