As a 35+ year veteran providing marketing assistance to a myriad of manufacturers providing products to the supply chain in the automotive aftermarket, I have never taken for granted how fully this industry has welcomed me as a key player. I was elected and served as chair of the SEMA Business Women’s Network (SBN) from 2003-2004, was honored as the ATHENA Award winner in 2005, was elected and served on the SEMA Board of Directors from 2009-2011. While chairing SEMA’s marketing task force, my team raised $3.5M of free advertising to help raise awareness of legislative issues adversely affecting our hobbies, making a huge difference in stopping laws that would hinder our various sports endeavors. This SEMA world has been my home for decades, and I will always give my all for its preservation.
When fully absorbing the ramifications this COVID-19 pandemic would cause not only for my business, but our industry as a whole, it was overwhelming to say the least. I found myself for the first time in my career unsure of what my best next move should be. Lucky for me, and throughout my career, my husband and business partner Randy Martin reminded me that I have industry mentors I can always rely on when in a quandary, and sure enough, after several brainstorming sessions with them, a plan began to take shape! During these unprecedented times, and to assist this industry so in need of help, we have chosen to offer a free marketing stimulus package to assist you with analysis of the effectiveness of your digital marketing efforts, and determine if now is the time to develop direct sales options for your businesses. The offer is available through July 31.
As an FYI, all of our clients selling direct during this pandemic timeframe are experiencing often 100-200% sales increases because enthusiasts are at home working on their projects while events and gatherings are shut down.
For more information about this offer, call 615-330-5622 or fill out the form below.
Zan S. Martin
M&C President & CEO
For more information on this offer, fill out the form below or call 615-330-5622