Martin & Company Advertising
Automotive Aftermarket Leaders Since 1993
Focus on international sales and distribution of Nano additive technology via product development, acquisition and partnerships Mt Gilead, OH, (August 20, 2020) – Due to explosive growth in sales in multiple markets of LSI’s performance additives and oils and custom lubricant solutions for …
Continue Reading about Lubrication Specialties Inc. (LSI) Forms LSI Chemical
Coronavirus And Stimulus Drive Up eCommerce Sales COVID-19 lockdown orders kept most people off the road and at home throughout the Spring, and many retail businesses suffered for it, even those who were allowed to remain open. The automotive aftermarket was no exception, with companies such as …
The Case for PR Metrics – Benchmarks for Accountability and Forecasting By Leslie Allen In my 30 plus years of working in Public Relations, I have discovered that when it comes to press coverage, clients have a very short memory. You may have just pulled off the coup of the year, editorially …
Social media can be one of the easiest, cheapest, quickest, most effective tools in your marketing arsenal. There are many different platforms to choose from, depending on your product or service, and the customers you are targeting. It’s not necessary to try to juggle them all, but rather …
Continue Reading about How to use social media to boost your business
By Zan Martin My second job after graduating college was working for an advertising agency in Nashville that specialized in providing marketing assistance for automotive aftermarket manufacturers. I worked my way up to Vice President handling major accounts like Warn Industries, K&N …
What’s the coronavirus impact on the auto aftermarket? Post COVID 19, most economists seem to agree right now that we’re probably heading into a recession. And it makes perfect sense that if people are unemployed and the economy is shut down, a recession is likely. We can’t predict the future but …
