Following 2015 as the Year of Video Marketing, 2016 is shaping up to be the Year of Smart Integrated Digital Strategy – with strong emphasis on mobile platforms. The following is a great article about what you can expect in 2016, and Martin & Co. can help. Reach us with your digital strategy and other marketing needs. We’ll work with you to assess your needs and put together a marketing process that fits your needs and budget.

What Trends Will Drive Digital Marketing Success in 2016?

If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are planning to increase their investment in digital commerce in an effort to make a clearer connection between digital marketing spend back and business revenue. Read more…