OK – the cat is what first got my attention. Yours too?
The folks at Millward Brown Digital just completed an interesting study on device usage by generation. According to the study, device choice is a question of HOW it is used, not just WHO is using it. Take shopping online for example, laptops/PCs are the device of choice across generations.
See the article in AdWeek.com 4/12/15:
http://www.adweek.com/news/technology/infographic-here-are-devices-your-target-audience-using-164026
It is easy to stereotype and say the best way to reach millennials is on mobile, but that is not always true. As the analysis shows, device usage varies from generation to generation based upon what the activity is. – Joline McGoldrick, research director at Millward Brown Digital.
Marketers take note: while this is the case today, I’m willing to bet that the only reason ecommerce is so popular on laptops is because many ecommerce sites are still clunky to use on a mobile device. This is an opportunity to separate yourself form the herd and get in on the trend of mobile friendly ecommerce.
I recently heard a statistic that within the next 5 years, Millennials will make up 50% of the workforce. (See: In 5 Years Millennials will make up 50% of the Workforce) My first thought as a GenXer is thank goodness someone will be around to pick up the slack in paying social security for the Baby Boomers! But seriously. Ok I really am serious about that. But also, that means those of us making decisions today really have to consider the buying power – and decision making power – of this next generation. As always, when making marketing decisions we have to think of the preferences of our target market. Watch out world — the Google generation Millennials are up to bat.
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