We at Martin & Co Advertising contribute to local marketing conversation as members of the Nashville chapter of the American Marketing Association. We recommended that this quarter’s B2B Special Interest Group discussion panel be on the topic of transitioning to a digital focused marketing plan, while using traditional marketing in a new way. Held the event this morning. Below are some comments from our panelists. Some great insight. #NashvilleAMA
Amy Harris @nashvillebiz transition frm old print “hold the story” to digital “get it out quickly” + print as a retrospective #nama b2b pic.twitter.com/2kb8GFa9ww
— Holly Krozel (@hlkrozel) April 9, 2015
Hennessy’s Kevin Keefe: add Digital Marketing to develop relationships with hard to reach mom n pops #nama B2B panel pic.twitter.com/t1aNDe79Q8
— Holly Krozel (@hlkrozel) April 9, 2015
. @NashvilleJam “it’s about discoverability” James Soto at #nama b2b on moving from traditional to digital marketing pic.twitter.com/1aU7qJGl1s
— Holly Krozel (@hlkrozel) April 9, 2015
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