For Immediate Release:
For more information, contact:
Zan Martin
zan.martin@martincoadvertising.com
615/876-1822
Nashville, TN (August 6, 2013) – When it debuted, the Dodge Viper was gloriously unrefined. Void of anything that added weight, the Targa-style roadster touted little-to-zero insulation, no side or rear glass, air conditioning, or other interior creature comforts. It was the factory-built racecar that other manufacturers wouldn’t dare to build. Unfortunately, the rough-around-the-edges Viper also earned a bit of a nasty reputation for being uncomfortable, noisy, and exhaustively hot. One of the Viper’s most attractive features, the leg pipes made entering or exiting the low-slung vehicle without burning one’s legs a near impossible chore.
Thankfully, today’s Viper – now under Chrysler, LLC’s SRT division – is significantly more refined, so much so that it’s being hailed as a quality supercar on par with the likes of Ferrari, Lamborghini and Porsche. Equipped with a cavalcade of bells and whistles, from electronic throttle control to magnetic dampening suspension, the new SRT Viper is as comfortable to drive as it is fun. Adding to the Viper’s appeal is the driver and passenger’s ability to enter the cabin without the fear of singed skin.
NitroPlate, the North American industry leader in high temperature and specialty coatings, provides the American supercar with its high performance ceramic coating on all side-exit exhaust ports, helping to not only protect against burning pants legs, but also protects the paint while adding to the refinement. Additionally, NitroPlate’s coatings are impact, scratch and corrosion resistant to even the harshest environments found in marine applications or coastal regions, ensuring that the exhaust ports will remain brilliant.
NitroPlate is a registered trademark of Servitech Industries, Inc. Founded in 1988, Servitech Industries has grown to become the largest independent applicator of SermaGard Coatings in North America. The company is ISO/TS 16949:2009 and ISO 9001:2008 registered; providing coating services to the O.E automotive, Heavy Truck, HVAC, Appliance, Building and various other industries. Nitoplate’s revolutionary processes provide unequaled performance in high temperature coatings. Learn more at nitroplate.com or by calling 615/826-4914.