Nashville, TN – Keeping up with the fast-paced and ever-changing landscape of digital social marketing has been the largest hurdle posed before today’s media solution agencies. Providing the very best in media strategies has been Martin & Company’s specialty for nearly 20 years, so it comes with great aplomb that Martin & Company announces the newest member of its team, Kevin Shaw, as its new Director of Public Relations and Social Marketing.
Having quickly escalated from Associate Editor of Mopar Muscle and Corvette Fever magazines, to Editor of Personal Watercraft Illustrated, and on to Senior Editor of several of powerTV Media’s online-only digital publications, Street Legal TV, LSXTV, Chevy Hardcore, and Rod Authority within nine short years, Kevin clearly possesses an unbridled passion for the automotive industry, communicated through his natural, conversational and entertaining editorial style.
Over the last two years, Kevin was instrumental in developing social media and online forum “best practices” as well as reshaping how digital magazines should be presented. He brings his understanding of how to best communicate with the automotive and powersports enthusiast to Martin & Company, and looks forward to providing its clients the same reach and circulation that the digital world can offer.
“It is with great enthusiasm that we announce Kevin Shaw as Martin & Company’s Director of Public Relations & Social Media,” said Zan Martin, agency president. “His years of experience as an editor for some of the automotive industry’s foremost print and online magazines was a major plus in the hiring decision. His keen understanding of the automotive culture and its brands allows him the ability to create compelling content for traditional media & PR, as well as websites, social media sites & mobile applications.”
Martin & Company was formed in 1993 by Zan and Randy Martin, and specializes solely on accounts in the automotive aftermarket. Randy, company CFO and Creative Director has helped the agency to win over 28 Automotive Aftermarket Global Design Awards. Zan has been active in the aftermarket for over 25 years and has served as the chair of SEMA’S Businesswomen’s Network (SBN), was the Athena Award winner in 2005. For additional information about Martin & Company Advertising, visit www.martincoadvertising.com, or call 615-876-1822.