For Immediate Release. May 27, 2011 (Nashville, TN)… Martin & Company Automotive Marketing Solutions is proud to be a part of the Power Zone – a new free zone area open during CMA Music Festival. The 2011 CMA Music Festival will take place Thursday through Sunday, June 9-12, in downtown Nashville, Tennessee.
The new Power Zone will be placed in the parking lot located at 2nd Avenue and Church Street in downtown Nashville. Power Zone exhibitors will be open Thursday – Saturday, 10 AM – 6 PM; Sunday 10 AM – 4 PM. Many of the automotive aftermarkets top brands will be represented with booths and custom show cars and trucks on display. Traxxas, a leading manufacturer of radio controlled cars and trucks will anchor the automotive section of the Power Zone and will feature a test track where attendees can test drive RC vehicles. Other brands in attendance include: A.R.E, manufactures of fiberglass truck cap and tonneau covers, will have their recently unveiled Pro Football Hall of Fame truck for fans to see. The world-famous BigFoot and Firestone Tires will have their unique Chevy-body BigFoot truck on display with a chance to win a set of Firestone Tires. E3 Spark Plugs will be offering fans the chance to win a ride in BigFoot and a trip to the 2011 Indy Jamboree in September. Edge Products & Superchips will be demonstrating their all-new line up of performance tuners for cars, trucks and motorcycles. The K&N Air Filters booth will host Dan Fletcher’s NHRA World Championship SS Camaro and a drag racing practice tree with prizes for perfect reaction times. Hot Rod Magazine will offer a chance to win a year’s subscription and display a 1957 Chevy Wagon, dubbed the “Zandy.” The Specialty Equipment Market Association (SEMA) will have their SEMA Action Network (SAN) on hand to inform attendees about how they can help to protect their passion for the automobile hobby. Skyjacker Suspensions will round out the exhibitors list with two of their custom lifted trucks on display. Cooter’s Place Museum and Store will have the ‘General Lee’ and have Dukes of Hazzard Merchandise for sale. Television personalities Stacey David of Gearz on Speed TV and Kevin Tetz co-host of TRUCKS! TV on Spike will be on hand for autographs.
Many automotive parts manufactures have done a great job in advertising with-in the endemic automotive press but have had limited opportunities to reach a mainstream audience. By combining efforts, the manufacturers have a greater presence in speaking to the country lifestyle. The country music fan and the automotive enthusiast customer profiles are very similar. According to Spring 2010 MRI data, 47% of country music fans serviced their own vehicle in the past 12 months. The majority of country music listeners are also fans of NASCAR and other automotive sports. The country music lifestyle tends to attract brand-loyal consumers. For these reasons there has been a big response industry-wide and willingness of the partner companies to sign on.
Zan Martin, President of Martin & Company and a current SEMA Board of Directors member says, “For many years now, I have recognized that the automotive aftermarket has done a great job of letting true enthusiasts know about their parts, and where to buy them…and unfortunately that we’ve pretty much saturated that effort. The missing link for developing a broader customer base has been in how to reach the fringe audience: the non-traditional automotive enthusiast (outside the realm of the “performance” segment), and lure them into our fold. This event does just that because both groups have a high level of demographic similarity. And for those people who are big racing fans and true gearheads, we know they will immediately gravitate to the Power Zone to see what’s the hottest from the aftermarket!”
Find out more about the CMA Music Fest Power Zone at www.cmaworld.com/cma-music-festival/events/zones
Martin & Company was formed in 1993 and specializes solely on accounts in the automotive aftermarket. M&C is dedicated to assisting aftermarket manufacturers expand their bands to new markets through its events and strategic partnerships division. For more information visit www.martincoadvertising.com or 615-876-1822.
About CMA Music Festival
Celebrating its 40th anniversary this year, CMA Music Festival is an unparalleled music experience. Taking place Thursday through Sunday, June 9-12, this event brings the music industry together with fans from around the world. The 2011 CMA Music Festival will once again be filmed for an ABC Television Network special to air later this summer. Four-day ticket packages are on sale and fans can purchase tickets through Ticketmaster at Ticketmaster.com or (800) 745-3000. Tickets can also be purchased through CMAfest.com or (800) CMA-FEST. Ticket prices are based on the level of seating at LP Field for he Nightly Concerts and range from $115 to $325 plus handling fees. Fans should order their tickets now to guarantee their place at the event USA Today named “the crown jewel of Country Music festivals” and the reigning winner of the International Entertainment Buyers Association’s (2004, 2006, 2008, and 2010) LIVE! Award for Festival of the Year. Visit CMAfest.com for more information.
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