Zan is President & CEO of Martin & Company, and has been attending the Specialty Equipment Market Association (SEMA) Show for more than half of her life! SEMA is the nearly 7,000 member strong trade organization governing the automotive aftermarket. The annual SEMA Show, held the first week in November in Las Vegas, NV is the world's largest automotive trade show, and attracts over 100,000 attendees from more than 100 different countries. After working her way from Art Director to Account Executive to Vice President of a prominent agency that specialized in the aftermarket, Zan & her husband Randy formed their agency in 1993. Within the first year, they had landed accounts like Bridgestone/Firestone, Gabriel Shocks & Sruts & Maremont Exhaust. Since then, they have never looked back, and have absolutely loved the ride. In fact, Zan has constantly increased her participation in this industry she so loves, and has been a member of the SEMA Business Women's Network (SBN) for 18 years, and served as its Chair from 2003-2005. During her tenure, her committee implemented the now industry wide SEMA Mentorship Program, as well as the Businesswoman of the Year Award. She has been a member of the Light Truck & Accessory Association for 14 years, and has been a member of the SEMA Board of Directors since 2009, where she serves as Chair of its Marketing Task Force. To date, her committee has raised over three $ million worth of free advertising among the endemic press to raise awareness of SEMA programs such as the organization itself, as well as the SEMA Action Network (SAN) that helps protect the legislative rights of automotive hobbyists nationwide.
Randy is the CFO and creative genius behind the more than 28 Automotive Aftermarket Global Design Awards garnered by Martin & Company. In fact, if it has anything to do with creativity, Randy excels at it. He has designed album covers for nearly every country music artist in Nashville, and is himself a very gifted song writer. He actually quit his job as Art Director at CBS Records when he & Zan formed the agency. Framed images of his artwork, dating back to when he was a young boy cover the office walls. Pencil, chalk, acrylic, watercolor, oil, clay, wood, you name it, he's worked in the medium. His current favorite is wood carving. He has carved hundreds of birds of prey, songbirds and waterfowl for collectors from all over the country and abroad. He was commissioned to carve an intricate Hummingbird for the Vice President of Nippon Telephone & Telegraph Company, Japan's largest corporation, and was chosen to carve a detailed bluebird ornament for the White House Christmas Tree, which is today a part of its permanent collection. It is this type of creativity that he brings to every branding campaign Martin & Company brainstorms and then implements on behalf of its myriad of clients.
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