With the evolution of social media, Public Relations has evolved. Taking a synergistic approach, M&C is able to develop content that will leverage your digital impact for even greater reach. Yes, we understand the vital need to pitch content stories to editorial staff to build brand awareness, but we also understand the importance of user-generated content to build social engagement. With an integrated approach, M&C will develop a custom designed PR strategy to be an integral part of your marketing plan.
M&C establishes metrics from the start that will help clients gauge the success of their PR campaign in real numbers by tracking reach, average ad value, sentiment and more. Every release is sent via HTML that provides for trackable codes to allow the campaign to be analyzed via Google Analytics. M&C employs a sophisticated PR dashboard to keep clients informed of their success on a monthly, quarterly or annual basis.