Consulting & Market Research

Consulting & Market Research

M&C CEO Zan Martin, with over 30 years experience in the Automotive Aftermarket has helped guide marketing strategies for small companies just launching their brands, to multi-million dollar manufacturers realigning their tactics to meet the ever changing landscape of the digital environment. Some companies are only looking for consultation, and this is a service we can provide and quote on a case per case basis. With the development of close relationships among industry professionals from SEMA’s President and CEO, to media executives and PR professionals, Zan has access to some of the most brilliant minds in the aftermarket. If she does not know the answer, she can find it.

Martin & Company has years of experience conducting market research ranging from focus groups to deep dives into the demographic of what SEMA breaks down into five specific audience categories; Do-it-for-me, Do-it-yourself, daily driver, handy-man, and enthusiast/racer. From there, we are able to understand how and where they consume media, what their demographics are and how best to reach them for creation of a highly targeted marketing strategy.