Marketing Audit - Martin & Co.

Marketing Audit

Marketing Audit Package Components

websiteWebsite

  • Mobile compatible
  • Speed
  • Functionality
  • Errors & issues
  • Competitor website ranking
  • Recommendations

SEO

  • Keyword Rankings (10 keywords important to client)
  • SEO problems
  • Competitor SEO ranking
  • Issues with site affecting SEO
  • Recommendations

Content

  • Types of content utilized (Video, PR, Articles, How To, etc.)
  • Frequency of content
  • Email list and newsletter program
  • Recommendations

Social Media

  • Look at all social media profiles
  • Utilization & post frequency
  • Content plan
  • Recommendations

Digital Advertising

  • Google/Search Ads
  • YouTube Ads
  • Facebook Ads
  • Targeted digital ad buys
  • Recommendations

Traditional Marketing

  • Print
  • Public Relations
  • Television (and Radio)
  • Events
  • Direct Mail

Starting At $1500

Contact Us For A Quote By Filling Out Form Below:

Marketing Audit Form

  • How many company employees manage your marketing efforts and what are their duties?
  • Who are your top 3 competitors?
  • Annual Digital Marketing Budget
  • Where do you spend marketing budget online? Google/YouTube, Facebook/Instagram, Twitter, Forums or other third party websites, etc.
  • What are the top 10 keywords you want to rank for?
  • Link to Facebook Page
  • Instagram Page
  • YouTube Channel
  • Twitter Account
  • Snapchat, TikTok, etc.
  • Annual Estimated Print Budget
  • List print outlets/titles
  • Annual Television Budget
  • List All TV Shows You Work With
  • Annual Event Budget
  • List events you attend each year, enthusiast/consumer and trade events/conferences
  • Estimated annual PR/Content Marketing spend
  • Give an overview of PR efforts, how often, what type of PR, wins or shortcomings
  • Annual spend on production such as artwork, ads, videos, etc.
  • Details of your typical production efforts, such as artwork, ads, digital ads, video filming/editing, catalogs, informational material, etc.
  • Tell us where you're having the most trouble or falling short in your marketing?
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