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Martin & Co.

Martin & Company Advertising Expands Full Time Staff, Announces Accounting and Traffic Manager – Colby Abernathy

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Whites Creek, TN (November 26, 2018)…Martin & Company Advertising, a full service marketing and PR firm specializing in the automotive aftermarket, announces new accounting and traffic manager – Colby Abernathy.  Hired in March of this year to provide accounting support services, Abernathy was hired recently as the agency’s full time accounting and traffic manager. In the new position, he will provide full fiduciary oversight over the agency’s operations, direct and track progress on all agency work projects while providing some human resource duties.

Abernathy is now responsible for all account receivables and payables, statements, tax payments, budgets, invoices, monthly and quarterly close processes and reporting, reconciliations, forecasting and budgets, and analysis to ensure efficient staff utilization and company time. As traffic manager, Abernathy will ensure that all work flow occurs on time and within budget. Working with both the agency’s full time in-house employees and multiple independent contractors, Abernathy will ensure that all state and Federal laws are strictly adhered to and advise the agency on execution of benefits and pay scale.

Martin & Company president, Zan Martin, says, “Colby has been an incredible asset for our agency when he came on board earlier this year on a trial basis. In a few short months, he has proven to have the relationship skills and accounting expertise to take the rein full time of both accounting and traffic management functions. We knew he would fit in seamlessly with our team when he spoke about his first experience restoring an early model Chevrolet Tahoe with his Stepdad and had photos of the restoration.”

With a background in hospitality management and accounting, Abernathy will soon graduate with a B.B.A. with a major in Accounting and a minor in Business Administration. Prior to joining Martin & Company Advertising, Abernathy worked as the general manager of Café Fontanella, a restaurant located at Fontanel, a popular entertainment venue also located in Whites Creek, TN.

For more information about Martin & Company Advertising, visit martincoadvertising.com, or contact Martin & Company President Zan Martin at 615.876.1822, or email zan.martin@martincoadvertising.com.

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Lubrication Specialties Inc. Experiences Banner Sales Year Expands Production Capability by 30%

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Mt Gilead, OH, (November 13, 2018)…Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret high performance fuel and oil additives, is expanding the company’s bottling production capability by 30% and adding shelves to accommodate 20,000 units. Sales of the company’s flagship automotive additive brand, Hot Shot’s Secret, the addition of new automotive oil and gas products, and the increase in private label custom formulations precipitated the decision to increase production and storage for 2019.

LSI recently celebrated the company’s 20th year of continuous operations, however it was this year that the company was prompted to add several key management positions, greatly expand retail and online distribution, and begin production of formulations for new markets that is theimpetus for record growth. The forecast is that in addition to continued steady sales of Hot Shot’s Secret’s growing product line, LSI will experience a higher concentration of new business  in developing problem-specific custom formulations for companies both for, and outside of, the automotive aftermarket.

Owner and President, Chris Gabrelcik, is one of few people worldwide that holds both a Certification of Lubrication Specialist and Oil Management Analysis; expertise that is unique in the industry.  LSI was originally based on finding problem specific solutions for industrial and commercial accounts; a model of operations that led to the development of Hot Shot’s Secret Stiction Eliminator and the company’s burgeoning automotive aftermarket business.

Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says, “With growth and the expansion of our product line, more companies are reaching out to say, ‘Hey, I have problem you may be able to help me with.’ Leading into the trade show season, we have the opportunity to share how we can help companies develop a product specific to their needs. We were founded with diverse clients from all areas of manufacturing and industry, and now we are quickly becoming a one-stop shop for additive and lubrication product development.”

Gabrelcik adds, “Our model for operations has been the same from day one. We are a product development solutions center that offers a diverse level of expertise, you cannot find elsewhere, that transcends one market or industry.”

For more information about Hot Shot’s Secret, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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Martin & Company Congratulates PR Director and Event Manager Leslie Allen on Winning the Tampa Bay PRSA President’s Award

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Whites Creek, TN (November 12, 2018)…Leslie Allen, Martin & Company’s PR Director and Event Manager was honored Thursday, November 8 at the Tampa Bay chapter of the Public Relations Society of America (PRSA) PRestige Awards where she received a President’s Award for her work as Co-chair for the event. The annual PRestige Awards presented by Business Wire was held at the University Club of Tampa and was attended by close to 100 PR professionals throughout central Florida. Chapter President Mary Margaret Hull, APR presented the award to Leslie for her outstanding work in coordinating the event with the help of the PRestige Awards Committee. Tampa Bay PRSA is composed of 225 plus PR members working as independent practitioners, and for not-for-profit and for-profit companies and government agencies.

This year, the 4th Annual PRestige Awards increased attendance to the event by 30% and increased submissions to the award competition by 10%. This President’s Award was one of four given out at the luncheon awards event.

  • Deanne D. Roberts Excellence in Community Relations Award: Lissette Campos (ABC Action News, WFTS-TV)
  • Excellence in Chapter Service Award: Bart Graham, Sr. (Member/Volunteers Chair)
  • Michael B. Manning Leadership Award: Crystal Lauderdale (Digital Communications Chair)
  • Sue Ellen Richardson “Rookie of the Year” Award: Elizabeth Taylor (Programs Chair)
  • Tampa Bay President’s Award (4): Leslie Allen (PRestige Awards Co-Chair), Carrieann Adkins (Website Chair), Joshua Carrasco, APR (Sponsorship Chair), Mary Haban, APR (Past Presidents Council Chair)
  • Tampa Bay Chapter Life Achievement: Kirk Hazlett, APR, Fellow PRSA (Ethics Officer and Students Co-Chair)

Allen said, “This was a complete surprise. I have so enjoyed working with a committee that was equally dedicated to making this year’s event the best ever. I have always enjoyed the challenge of events and look forward to participating with the committee next year.”

Martin & Company president, Zan Martin, says, “We share in Leslie’s enthusiasm to grow her PR and event management skills and we congratulate her on this recent recognition by her peers in the PR community.”

For more information, contact Martin & Company President Zan Martin at 615.876.1822, or email zan.martin@martincoadvertising.com.

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Aeromotive Wins 2018 SEMA Show Manufacturer of the Year Award

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Lenexa, KS, (November 6, 2018)…Aeromotive, a market leader in high performance fuel systems, was honored last week at the 2018 SEMA Show Industry Awards Banquet when the company was announced as the 2018 SEMA Show Manufacturer of the Year. With over 2,900SEMA manufacturers able to compete, three candidates made the slate for the final candidacy prior to the show: Aeromotive Inc., Edlebrock Inc. and Hunter Engineering Company. The award honors individuals and companies that have made a significant impact on the specialty-equipment market during the past 12 months of SEMA’s fiscal year July 1, 2017 through June 30, 2018. SEMA’s criteria is far ranging and includes history of SEMA involvement, proven outstanding business practices, workforce excellence and employee well-being, protection of brand equity, quality retail displays and packaging, and innovative processes and products.

Steve Matusek, Aeromotive’s founder and president, accepted the award on behalf of the company.  The award was presented by Formula D announcer Jarod DeAnda, and off-road racer and industry personality Jessi Combs.

Matusek shared, “This is an incredible honor for our company. I was thrilled to accept the award on behalf of every single employee that works hard to design and build the absolute finest fuel systems and components on the market. We consider ourselves industry innovators who work hard to find solutions to problems. Our commitment to develop the pinnacle of performance products comes from our history, our real world experiences and our passion.”

He concluded his speech by urging the industry to help fight foreign counterfeiters and knock-off artists prior to thanking the judges for the honor on behalf of his entire Aeromotive team. Matusek accepted the award accompanied by Kyle Fickler, Shawn Dill, Johnson Barrick, Amanda Matusek, Jackson Lueg, Matt Brewer, Jon Pestinger, Jeff Stacy, and Darr Hawthorn.

Aeromotive is the third company to receive the honor joining MagnaFlow (2017) and WeatherTech (2016).

For more information about Aeromotive fuel system components, visit the Aeromotive website,Aeromotiveinc.com, email at info@aeromotiveinc.com, or call 913-647-7300 to speak to one of Aeromotive’s technical specialists.

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E3 Sponsored Racers Rack-Up Championships with Season Ending Wins

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Dalton Zehr Captures First ARCA Midwest Tour – Leah Pritchett Hauls in First NHRA Factory Stock Championship 

Dalton Zehr ARCA champion and Leah Pritchett NHRA Factory Stock Champion med

Ponte Vedra, FL (October 25, 2018)…In Short Track, Dalton Zehr is now the person to beat. After battling car issues from a wreck that tore up the right side of his car, and coming into the final race of the season a mere two points ahead of Austin Nason, E3 sponsored racer Zehr pulled off his first ARCA Midwest Tour Championship.  Zehr won the championship over Nason by five points in a hard fought and contentious race. Zehr now has 100 plus feature wins, three touring championships and four track championships.E3 sponsored racer, Leah Pritchett known for wins in Nostalgia Funny Car, Pro Mod and Top Fuel can now boast a championship in NHRA Factory Stock. Competing in her Mopar Dodge Challenger Drag Pak for both Factory Stock and Top Fuel, she clinched the win at the SAMTECH NHRA Factory Stock Showdown in Dallas at the Texas Motorplex. This made her fifth win for the seven-event NHRA Factory Stock Showdown season beating teammate Mark Pawuk in a neck to neck battle.

E3 Spark Plugs, the official ignition product for NHRA, proudly congratulates Leah and Dalton on their 2018 championships. As an avid supporter of both grassroots and sportsmen level racing E3 currently sponsors top racers across multiple series including: USAC racer Dave Darland, NHRA racers Antron Brown, Dan Schumacher, Courtney Force, Ron Capps, Andrew Ranger and more. Additionally, E3 is a longstanding sponsor of NMRA, NMCA and NHRA drag racing, the title sponsor for the NHRA PRO MOD drag racing series, E3 Spark Plugs Off Road Nationals, E3 Spark Plugs Late Model Nationals, and the E3 Spark Plugs Drag Boat Nationals, and sponsor of the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League.

E3 manufactures a full line of DiamondFIRE race ignition products that include DiamondFIRE race spark plugs and race wires, billet distributors for Chevy, Ford and HEI applications, 6CDI ignition box, high output CD coil, external 2-step rev control, race O2 Sensor, and high output race coils.

For more information about E3 spark plugs and performance ignition products, visite3sparkplugs.com. For the latest company and product news follow E3 on Facebook, Twitter,Google +, Instagram, or subscribe to E3’s You Tube Channel.

 

About E3 
E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance.  As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application.  In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry. For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.

E3 Announces New E-commerce Website

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Ponte Vedra, FL (September 10, 2018)…E3 Spark Plugs, a manufacturer of a full line of DiamondFIRE ignition products for street and race performance, now has a fully functioning e-commerce website where products may be purchased direct from the company. In addition to the company’s E3 Spark Plugs, E3 also offers DiamondFIRE racing spark plug wires, race distributors, a 6CDI ignition box, a high output CD coil, an external 2-step rev control, race O2 Sensor, electronic oil-filled can coil and E3 high output performance coils. E3’s new DiamondFIRE Billet Distributor line provides an OE fit for most Chevy, Ford, and HEI applications.

E3 E-commerce website ImageThe E-commerce site provides an easy to use platform to find the right product for your application with minimal hassle. Products can be filtered by year, make, model and engine for automotive, powersports including motorcycle, ATV and UTV, marine, golf cart and power equipment for lawn and garden applications. The E-commerce site also showcases featured products including the company’s new E3.112 Racing Spark Plug. The cart provides an oversized image, quantity, item number and product description in addition to notice of special offers.

For more information about E3 spark plugs and performance ignition products, visitwww.e3sparkplugs.com. For the latest company and product, news follow E3 on Facebook, Twitter, Google +, Instagram, or subscribe to E3’s YouTube Channel.

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Hot Shot’s Secret Expands Race Sponsorship – Adds Full Firepunk Diesel Drag Racing Team to Growing Roster

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Mt Gilead, OH, (September 19, 2018)…Lubrication Specialties Inc., manufacturer of Hot Shot’s Secret Adrenaline Racing Oil and high performance fuel and oil additives, proudly announces sponsorship of the full Firepunk Diesel Race Team. The team is one of the top race teams in diesel drag racing competition including the NHRDA Hot Shot’s Secret Diesel Drag Racing Series and the Outlaw Diesel Super Series. Prior to August, Hot Shot’s Secret sponsored Lavon Miller of Firepunk Diesel, widely known for his three consecutive wins in the Ultimate Callout Challenge.

Firepunk Diesel Ultimate Callout Challenge Win in IndianapolisNow, in addition to sponsoring Lavon Miller, Hot Shot’s Secret is sponsoring the entire Firepunk Diesel Race Team. Three of these team members won their classes at a recent Outlaw Diesel Super Series event, the Scheid Diesel Extravaganza, in E.T. Bracket and 7.70 Index (Landon Miller), 5.9 Index (Rick Fox) and Pro Mod (Larson Miller) using Hot Shot’s Secret Adrenaline Racing Oil. Other racers sponsored by Hot Shot’s Secret also using Adrenaline Racing Oil that won include Art Maupin (6.70 Index) and Wade Moody (Pro Dragster). Since the new sponsorship agreement with Firepunk Diesel was made in August, six of seven classes were won at the Scheid Diesel Extravaganza by drivers using Hot Shot’s Secret Adrenaline Racing Oil.

Pro Dragster – Wade Moody

Pro Mod – Larson Miller (Firepunk Diesel)

5.90 Index – Rick Fox (Firepunk Diesel)

6.70 Index – Art Maupin

7.70 Index – Landon Miller (Firepunk Diesel)

ET Bracket – Landon Miller (Firepunk Diesel)

Hot Shot’s Secret Director of Marketing, Kyle Fischer, says, “This is an exciting step for Hot Shot’s Secret to give our full support behind the entire Firepunk Diesel team. Lavon has been testing our products on the dyno and the track with great success this year, and the results have been shared with the team. With proven and unmistakable results, we have been growing the brand and our level of sponsorship. We believe in Lyn, Lavon and the entire Firepunk team and look forward to what can be accomplished for the remainder of the race season and next year.”

In addition to sponsorship of Firepunk Diesel, Hot Shot’s Secret sponsors Amalee Mueller and her Save the Racks truck. She competes in NHRDA’s Super Diesel drag racing class and is currently in second place in points in the NHRDA Hot Shot’s Secret Diesel Drag Racing Series.  Her family’s other Save the Racks branded truck is currently driven by Firepunk Diesel’s Larson Miller. For each pass made in either Mueller’s Save the Racks race trucks, Lubrication Specialties, Inc., parent company of Hot Shot’s Secret, donates $50, or provides a $250 bonus for finishing runner-up or a $500 bonus for a class victory at every NHRDA event.

For more information about Hot Shot’s Secret, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

About Lubrication Specialties Inc. (LSI)
LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated oils, and additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret offers  a diverse line of preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and models, fleets, power equipment, powersports, as well as industrial. Other company brands include Frantz Filter and Fluid Recovery.

E3 Introduces Performance Products Catalog Featuring Full Line of DiamondFIRE Ignition Products

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Ponte Vedra, FL (September 5, 2018)…E3’s 2019 Performance Products Catalog proves that E3 is much more than a spark plug company. Today, the company’s new 16 page catalog features, in addition to the company’s hallmark street and race E3 DiamondFIRE spark plugs named for their “diamond shaped” patented ground electrode, DiamondFIRE Racing and Street wires, DiamondFIRE Distributors, a 6CDI Ignition Box, High Output CD Coil, an External 2-Step Rev Control, O2 Sensors, an Electronic Oil Filled Can Coil and E3 Street Coils.

E3 Catalog CoverE3 Racing Spark Plugs are designed specifically for normally aspirated and forced induction motorsports applications; drag, oval & off-road. The race plug features a shortened two leg design in a non-resistor configuration to allow maximum heat extraction, more horsepower, better torque and longer life. The new catalog includes a helpful chart for selection based on compression ratio (CR) range, size/reach, seat type and tip reach.

E3’s DiamondFIRE Racing Distributors cover everything from Top Fuel to Street Stocks and are available for the most common Chevy, Ford, and HEI applications. Designed through a special hot forging process that eliminates weak spots and porosity, E3 DiamondFIRE distributors are precision stamped and have a fully adjustable mechanical advance and come complete with cap, rotor, wire retainer and a mechanical advance curve kit.

For more information about the full line of E3 performance ignition products, pick up a copy of the new catalog at the 2018 SEMA Show (booth #71000) or at PRI at booth #5173. For more product information visit www.e3sparkplugs.com. For the latest company and product news follow E3 on Facebook, Twitter, Google +, Instagram, or subscribe to E3’s You TubeChannel.

About E3 
E3 is a leading manufacturer of spark plugs and compatible performance ignition products for automotive, small engine, powersports and race applications. In 2017, E3 introduced the company’s first spark plug designed for natural gas powered vehicles designed to reduce fuel mileage, improve emissions and ensure long lasting durability.  E3 spark plugs feature the company’s patented DiamondFIRE technology that improves ignition combustion efficiency. With a commitment to motorsports and street performance, E3 greatly expanded its ignition product line to include high performance distributors, race spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. For more information about E3 spark plugs and performance ignition products, visit e3sparkplugs.com, or follow E3 onFacebook.

Aeromotive Introduces Engineered Stealth Fuel Systems for Late Model Corvettes, Camaros and Mustangs

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Lenexa, KS, (August 28, 2018)… Aeromotive, the worldwide leader in fuel delivery systems and components, offers A1000 and Eliminator Stealth Fuel Systems for many popular Corvette, Camaro, and Mustang applications.  These all-inclusive systems eliminate confusion and expense by packaging the proper required matching components in a convenient kit.  System options are available for street/strip or race only applications, including Stealth pumps engineered for the stock fuel tank.

Aeromotive Late Model Stealth Kit_MustangSystems are available for 2003-2013 Corvette, 2010-2015 Camaro, 2003-2004 Mustang Cobra Systems, and 2010-2017 Mustangs (including GT, Shelby and GT500). Systems with Aeromotive’s Fuel Pump Speed Controller or Heavy Duty Fuel Pump Wiring Kit make it easy to setup for street/strip or race only applications.  Stealth Pump technology means the stock fuel tank can be used without modification for engines that make as much as 1,400 FWHP forced induction.

Each kit contains everything required to upgrade the vehicle’s OE fuel tank/fuel pump for improved fuel delivery and added power including: Aeromotive’s Stealth A1000 or Eliminator in-tank fuel pump, HD wiring harness or billet Fuel Pump Speed Controller, 40 micron high flow filter assembly, billet CNC Y-block, billet high-flow fuel rails, adjustable/boost reference EFI pressure regulator, and all required Aeromotive high-flow ORB port fittings and necessary hardware.

Showcasing Aeromotive’s superior engineering, product development and testing, these new Stealth Fuel Systems work seamlessly with the vehicle’s stock tank, fuel level sending unit, and jet-siphon transfer pump.  Combining ease and convenience with legendary Aeromotive performance, they deliver tremendous flow, world class pressure control and reliable performance in a single package. The fuel pump speed controller, designed to keep fuel cool, works equally well for extended street driving or all out racing, however may require a Tach adapter. The tach adapter, fuel lines, and hose ends are sold separately. Each race kit includes Aeromotive’s HD fuel pump wiring kit for limited duty race applications.

For more information about Aeromotive’s new OE tank upgrade kits, visit aeromotiveinc.com, email info@aeromotive.com, or call 913-647-7300 to speak to one of Aeromotive’s technical specialists.

ABOUT AEROMOTIVE
Aeromotive Inc. is a true high-performance aftermarket manufacturer specializing in fuel delivery and fuel system components for drag racing, off-road, late model, street rod and muscle car, tuner, sports car, marine and power sports. Utilizing aerospace tolerances and procedures, three generations of track experience, and a meticulous approach to engineering, Aeromotive Fuel Systems offers the pinnacle of performance fuel delivery.

Urgent: Like many US manufacturers, Aeromotive has been confronted with counterfeit versions of its fuel system components. Aeromotive takes this problem very seriously and wants customers to feel confident when purchasing high performance products. Visit Aeromotive’s website (Click Here) for a list of known offenders and red flags.

MAHLE Motorsport PowerPak Plus Powers Fastest GT-R in the World

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Fletcher, NC (August 22, 2018)…The MAHLE Motorsport PowerPak Plus Nissan Skyline GT-R pistons are designed for all-out power, performance and durability. By partnering with some of the best GT-R builders in the business, MAHLE’s PowerPak Plus pistons are being proven on the track reaching record breaking milestones for the Skyline GT-R including the current quickest and fastest ¼ mile, and the fastest standing ½ mile record.

GTR Image (1)MAHLE’s participation in these partnerships have allowed the PowerPak Plus pistons to evolve into the best shelf stocked GT-R pistons available, capable of handling power levels in excess of 1,500 horsepower with ease and has endured power output over 2,700 wheel horsepower with boost pressures exceeding 65 psi.

The GT-R PowerPak Plus pistons start the production process with an ultra-strong, low drag, lightweight, 2618 alloy MAHLE slipper skirt forging. The forging is precision machined to exacting tolerances on purpose built equipment manufactured by MAHLE specifically designed for piston production. The pistons are then coated with a phosphate dry lubricant to guard against galling in the pin bores and add lubricity in the second and third ring grooves. The top ring groove is hard anodized to protect against micro-welding insuring optimum ring seal over the life of the engine. And finally the piston skirts are treated with MAHLE’s proprietary Grafal® anti-friction coating. In addition to lowering frictional drag Grafal has a cushioning property that greatly reduces wear for both the piston and the bore as well as a substantial reduction in noise.

For the Nissan Skyline GT-R to perform to its full potential, every component in the engine needs to as well. The MAHLE Motorsport PowerPak Plus piston kit has countless hours of R&D testing behind them to support high load.

Photo Credit – Epik Productions

MAHLE is the world’s largest piston manufacturer, and is the leading piston liaison between upper level professional racing, OE and the specialty equipment automotive aftermarket. All parts are machined to exacting tolerances on MAHLE manufactured, application specific equipment with unmatched quality and consistency. The U.S. motorsports division operates in Fletcher, NC. For more information, contact www.mahlemotorsports.com, or call toll free: 888-255-1942.

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