E-commerce to drive holiday aftermarket sales Retail sales have been increasing over the past few months but are still way behind the year-ago levels. According to a new report from eMarketer, holiday sales are projected to grow, especially with e-commerce. Also, despite millions of job losses, …
Gear up for the holiday shopping season in the Automotive Aftermarket
Holiday shopping season in 2020 will be unlike those in years past - many malls and retailers won’t be opening early on Thanksgiving this year and many consumers will be doing their shopping in the comfort of their homes. Online sales are projected to surge by more than 35% according to a study by …
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Hot Shot’s Secret Sponsors Waypoint Vets Canyoneering Adventure
Mt Gilead, OH, (November 11, 2020) – Recently, Hot Shot's Secret president Chris Gabrelcik met with Army veteran Sarah Lee who last year not only bicycled across America meeting with veteran groups along the way to raise awareness for the overwhelmingly high suicide rate of Army veterans but was …
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American Powertrain Announces New TREMEC TKX 5-Speed Transmission
The TREMEC TKX is the new 5-speed in town. TREMEC has historically based their aftermarket transmissions on their highly successful OE models such as the Magnum T-56 and the T-5; the TKX is a brand new design made from the ground up as a strictly aftermarket transmission. Designed to fit classic …
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Reaching Younger Generations in the Automotive Aftermarket
As younger generations, particularly Millennials (or Gen Y) and members of Gen Z are coming into more spending power, their habits are reshaping the way we do business. Even longtime brands have to get creative to adapt - developing new ways to market and sell their products or risk becoming …
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October Market Trend Analysis
The Importance of E-commerce in the Automotive Aftermarket Industry E-commerce is the hottest topic trending in the automotive aftermarket today. Hedges & Company recently shared their 13th annual eCommerce market share forecast for the US automotive aftermarket, with growth in online …
Ecommerce Trends – Platform & Marketplace Roundup
There have been thousands of think pieces about how the world has changed the past 6 months during the COVID-19 pandemic, and it is also no secret that it has been a difficult year for many small businesses everywhere. But if your business is willing to adapt, it can still be successful. Some of our …
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The Formation of Martin & Company…Three Decades of Success Marketing the Performance Aftermarket
By Zan Martin This year as we all work to survive the business and personal challenges of the COVID-19 pandemic, I thought it would be a great idea to share some positive messages to the forefront of our automotive aftermarket industry about the formation of Martin & Company. From my …
Family Funeral Service Consultants Opens for Business in Tennessee
Nashville TN, - Family Funeral Services, now open to provide funeral consultation services in Tennessee, is a business that is part of a larger trend sweeping the country. Funeral consultant services assist families seeking guidance on how to attain a funeral service that provides all the emotional …
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September Market Trend Analysis
Email Newsletter Marketing ROI Strategies Some marketing strategies are more efficient than others but, when you put your marketing dollars into e-newsletters, you reach a highly targeted audience right where they are working: their email inbox. Information sent via email instead of social …