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Martin & Co.

E3 Announces Multi-Year Expanded Partnership with Don Schumacher Racing

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Ponte Vedra, FL (February 5, 2019)… E3, manufacturer of a full line of E3 DiamondFIRE racing products, is pleased to announce a multi-year sponsorship contract renewal with Don Schumacher Racing. Don Schumacher Racing is the only race organization to have won national event titles in each of NHRA’s four professional categories: Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle. E3 Spark Plugs signed on as a sponsor initially with Don Schumacher Racing in 2016 and during the course of the past three years, Leah Pritchett, Antron Brown and Ron Capps have all won championships running E3 products.

The renewal, a three year agreement, includes an elevated level of branding as well as a deeper product relationship. All DSR teams will be running their tried and true DiamondFIRE racing spark plugs as well as the company’s new DiamondFIRE Racing Spark Plug Wires, a low Ohm wire specially designed for nitro and pro mod racing applications.

Rob Fisher, E3’s Vice President of Motorsports, says, “Three years ago we expanded our NHRA involvement to include a program with Don Schumacher Racing and we couldn’t be happier with the results. Three titles, a slew of wins and an organization that really knows how to treat their sponsors right. Consequently, signing a new multi-year association with DSR was an easy decision. Everyone at E3 is looking forward to building on this great relationship in 2019 and beyond.”

Don Schumacher, owner of DSR, adds, “Not only is E3 a tremendous supporter of Don Schumacher Racing, but they’re heavily involved in NHRA Drag Racing as a whole. From supporting the grassroots racers, all the way up through the nitro ranks, we’re proud to align ourselves with an organization committed to the sport. E3 helped DSR power to the Factory Stock Showdown Series championship last season and we look forward to another winning year utilizing their superior products.”

As a driver and a crew chief/owner Don Schumacher, personally has won five NHRA national event titles. Currently eight racers represent Don Schumacher Racing: his son, Tony Schumacher, Leah Pritchett, Antron Brown, Ron Capps, Jack Beckman, Tommy Johnson, Jr., Matt Hagan and Mark Pawuk.

Antron Brown has won three Top Fuel world championships, Leah Pritchett joined Don Schumacher Racing in 2016 and won her first Top Fuel national event the same year and last year captured the 2018 NHRA Factory Stock Showdown Championship. Ron Capps is the 2016 NHRA Funny Car Champion. Tommy Johnson Jr. is one of 16 drivers to have claimed a win both in Top Fuel and Funny Car, and one of 19 drivers to have a pole in both categories. Tony Schumacher is an eight-time NHRA Top Fuel world champion and has a career 83 event titles, Jack Beckman won the 2012 NHRA Funny Car Championship and the 2003 Super Comp World Championship, and Matt Hagan is a two-time NHRA Funny Car World Champion.

For more information about E3 spark plugs and DiamondFire race products, visite3sparkplugs.com. For the latest company and product news follow E3 on Facebook, Twitter,Google +, Instagram, or subscribe to E3’s You Tube Channel.

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Hot Shot’s Secret Introduces Diesel Winter Rescue: Emergency Diesel Fuel De-icer for Extreme Cold Weather Conditions

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Mt Gilead, OH (January 15, 2019)… Hot Shot’s Secret, a leading brand of high performance oil and fuel additives, now offers a new winter emergency product –Diesel Winter Rescue. This formulated product reliquifies gelled fuel and de-ices frozen fuel filters to restore the flow of diesel fuel to the engine allowing the vehicle to be fully operational again. Unlike Hot Shot’s Secret’s Diesel Winter Anti-Gel that works as a preventative maintenance product in cold weather, Diesel Winter Rescue contains a military grade de-icer and works to disperse moisture throughout the fuel system: tank, lines, pumps and filters to return diesel powered vehicles to normal operation, regardless of outside weather conditions. When temperatures dip below freezing, this product is the one to have on hand for emergencies as a safety precaution.

Ultra-Low Sulfur Diesel (ULSD), today’s standard diesel fuel, has reduced levels of lubricity that can cause premature wear to the different components of a diesel engine. Diesel Winter Rescue is fully formulated with a lubricity additive to prevent premature failures. Safe and effective for all biodiesel blends, it is recommended for all diesel engines.

For more information about Hot Shot’s Secret Diesel Winter Rescue or other products manufactured by Lubrication Specialties, visit hotshotsecret.com.  To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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Hot Shot’s Secret and Amalee Mueller’s Save the Racks Promotion Raises $5,950 for Breast Cancer Research

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Mt Gilead, OH, (January 8, 2019)… In support of breast cancer research, Lubrication Specialties Inc., manufacturer of Hot Shot’s Secret performance fuel and oil additives and ADRENALINE race oil, announce a contribution of $5,950 to the Breast Cancer Research Foundation. The funds were raised throughout the NHRDA race season through a special promotion sponsored by Hot Shot’s Secret. The promotion rewarded funds to Mueller’s Save the Racks charity for each successful pass made in either of Mueller’s two Save the Racks themed trucks driven throughout the 2018 race season by Mueller or Firepunk Diesel team member, Larson Miller. Hot Shot’s Secret donated $50 for each pass, in addition to giving a $250 bonus for each runner-up finish and a $500 bonus for a class victory at each NHRDA event. This, in addition to Save the Racks promotional tee shirt sales, accounted for the close to $6,000 in funds raised for breast cancer research.

Last year Mueller branded her Dodge Cummins Super Diesel race truck in a pink Save the Racks motif to support her mother who has successfully battled breast cancer. Early this year, she also branded a second Save the Racks truck, a Chevrolet S-10, driven by Larson Miller. This truck became the fastest diesel door car on the planet in September for the 1/8th with a record 4.47 at 167 mph at the SunCoast Diesel, the sixth stop of the Outlaw Diesel Super Series.

Kyle Fischer, Lubrication Specialties Inc. Director of Marketing, says, “We are incredibly excited to report a donation of $6,000.  We fully support Amalee in her efforts to raise awareness about breast cancer and look forward to continuing these efforts this year.  It was gratifying to see the Save the Racks trucks make runs at the track adding to awareness, but more gratifying was to have so many people stop by the booth and say they want to help. Almost everyone has a family member or close friend that has been touched by breast cancer. This was one small way we could help.”

For more information about Hot Shot’s Secret products, visit hotshotsecret.com.  For more information about how to support Save The Racks, email Kyle Fischer at Lubrication Specialties Inc. at kyle@lubricationspecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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TREMEC® Transmissions Names American Powertrain™ 2018 Elite Performer at 2018 SEMA Show

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Cookeville, TN, (November 26, 2018)… American Powertrain™, an industry leader of TREMEC®transmission conversion kits for GM, Ford, Mopar and AMC, has now been named the 2018 Elite Performer by TREMEC Transmissions.  The Elite Performer Award is given to the authorized TREMEC dealer that has the number one sales volume of TREMEC brand performance products for the year. The award was presented to Robert Hall, owner of American Powertrain at the 2018 SEMA Show by Nate Tovey, Enthusiast Marketing Director for TREMEC.

American Powertrain formed in 2006, is an Elite Distributor of TREMEC aftermarket transmissions. The company has long been one of TREMEC’s top performing dealers in the world by becoming a one-stop shop for model specific overdrive transmission installation systems for classic muscle cars, trucks and hot rods.  American Powertrain’s ProFit™ transmission installation systems are recognized for their superior fit and performance. With the company’s primary goal of making it easy to convert your classic car over to a modern overdrive transmission, and recognized by the company’s tag—Save The Stick, American Powertrain has grown sales by providing exceptional tech service support, top quality products and all the necessary components to install a modern, problem-free overdrive system.

TREMEC, established in 1964, began as an OE manufacturer of passenger vehicle transmissions for Ford, GM and Chrysler. The company established their performance aftermarket transmission line in the late 1990s that today includes T-5, 5-speed rear wheel drive transmissions, TKO 5-speed rear wheel drive transmissions, Magnum and Magnum XL 6-speed rear-wheel drive transmissions to retrofit early model vehicles with a late model overdrive manual transmission system. TREMEC’s aftermarket transmissions feature multiple shifter locations, a variety of gear ratio options, dual speedometer pick-ups and are available with either single or double overdrive.

Matt Graves, American Powertrain’s Marketing Manager, says, “This is an incredible honor to be given the Elite Performer Award. It’s quite an achievement for our company, and it speaks volumes about our staff that works tirelessly to help our customers get the custom kit that achieves their goals. If you are thinking about converting to a more modern overdrive, it’s best to start with a call to American Powertrain.”

For more information about American Powertrain TREMEC transmission overdrive kits for Ford, GM or Mopar, visit americanpowertrain.com. To speak with one of American Powertrain’s highly qualified technicians, call 931-646-4836. For weekend and holiday calls, a call back service is available at 423-773-9789.

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MAHLE Sponsored Racers Finish Strong for 2018 – Four Champions at the Podium and Fastest MPH Recorded for NHRA Pro Stock Motorcycle Competition

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Farmington Hills, MI (December 6, 2018)…MAHLE, manufacturer of MAHLE Performance products and the Clevite® engine bearings, is a topsponsor of racers that compete in multiple series – NASCAR®, NHRA, Baja and Trans Am TA1. In 2018, MAHLE sponsored racers came out on top with four racers titled champions and many finishing strong in overall points. MAHLE is pleased to congratulate this year’s champions and the top finishers from the 2018 season.

Congratulations are in order for Joey Logano who won the 2018 NASCAR championship with a MAHLE sponsored Roush Yates built engine. Other top MAHLE sponsored NASCAR racers that finished in the top ten include Kevin Harvick who finished third in points, Aric Almirola who finished fifth in points, Kurt Busch and Brad Keselowski who finished seventh and eighth respectively and Ryan Blaney who finished the season tenth.

In NHRA series racing, MAHLE sponsored racer J.R. Todd with Kalitta Racing won the NHRA Funny Car World Championship. John Force Racing, also finished strong for the year. Both John and Courtney Force competing in Funny Car finished in the top ten in points with team member Robert Hight wrapping up the season consistently placing second in points. Brittany Force (Top Fuel) also finished in the top ten in points.

Matt Smith not only clinched the NHRA Pro Stock Motorcycle Championship at the finals in Pomona, but also recorded the fastest MPH ever recorded at 201.22 MPH. MAHLE sponsored Pro Stock Motorcycle father and son team Hector Arana and Hector Arana, Jr. finished strong breaking the 200 mph barrier. Hector Arana, Jr. finished third in points with his father finishing eleventh.

In a final five second run against Ricky Smith at the E3 Pro Mod Drag Racing Series eliminations in Las Vegas, MAHLE sponsored racer Mike Janis won his first Pro Mod Championship. This completed four championships for the 2018 season – Mike Janis, Matt Smith, J.R. Todd and Joey Logano.

MAHLE sponsored driver, Clay Millican that competes in NHRA Top Fuel Dragster racing finished third in points followed by Terry McMillen finishing ninth and Blake Alexander 12th in points in NHRA Top Fuel Dragster. MAHLE sponsored Top Fuel Funny Car racer, Tim Wilkerson wrapped up the season fifth in points.

In NHRA Top Alcohol Dragster standings, Rachel Meyer finished thirdin points and sister Megan in her part-time racing career finished 23rd. Phil Burkart and John Lombardo finished respectively in sixth and seventh in Top Alcohol Funny Car rankings.

Road track racers in the Trans Am TA1 series, Lawrence Loshak and Tommy Drissi, finished second and ninth. Chelsea DeNofa placed eighth in points and team owner Vaughn Gittin Jr placed 13th in Pro Drift standings. Casey Currie won the Baja 1000, Baja 500 and the 2018 Dakar Series in his respective classes.

Jon Douglas, president of MAHLE Aftermarket North America, says, “MAHLE and Clevite are two performance brands that are trusted by top racers around the globe across an ever increasing number of series and events. On behalf of everyone at MAHLE Aftermarket, we congratulate all of our racing partners for their success this year and look forward to working closely with them to ensure continued success.”

For more information about MAHLE Performance, manufacturer of MAHLE Performance engine gaskets, piston rings and gaskets, visitmahle-aftermarket.com/na/en/performance. For more information about Clevite engine bearings, contact your local sales representative. For more information on MAHLE Aftermarket Inc., visit mahle-aftermarket.com.

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Martin & Company Advertising Expands Full Time Staff, Announces Accounting and Traffic Manager – Colby Abernathy

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Whites Creek, TN (November 26, 2018)…Martin & Company Advertising, a full service marketing and PR firm specializing in the automotive aftermarket, announces new accounting and traffic manager – Colby Abernathy.  Hired in March of this year to provide accounting support services, Abernathy was hired recently as the agency’s full time accounting and traffic manager. In the new position, he will provide full fiduciary oversight over the agency’s operations, direct and track progress on all agency work projects while providing some human resource duties.

Abernathy is now responsible for all account receivables and payables, statements, tax payments, budgets, invoices, monthly and quarterly close processes and reporting, reconciliations, forecasting and budgets, and analysis to ensure efficient staff utilization and company time. As traffic manager, Abernathy will ensure that all work flow occurs on time and within budget. Working with both the agency’s full time in-house employees and multiple independent contractors, Abernathy will ensure that all state and Federal laws are strictly adhered to and advise the agency on execution of benefits and pay scale.

Martin & Company president, Zan Martin, says, “Colby has been an incredible asset for our agency when he came on board earlier this year on a trial basis. In a few short months, he has proven to have the relationship skills and accounting expertise to take the rein full time of both accounting and traffic management functions. We knew he would fit in seamlessly with our team when he spoke about his first experience restoring an early model Chevrolet Tahoe with his Stepdad and had photos of the restoration.”

With a background in hospitality management and accounting, Abernathy will soon graduate with a B.B.A. with a major in Accounting and a minor in Business Administration. Prior to joining Martin & Company Advertising, Abernathy worked as the general manager of Café Fontanella, a restaurant located at Fontanel, a popular entertainment venue also located in Whites Creek, TN.

For more information about Martin & Company Advertising, visit martincoadvertising.com, or contact Martin & Company President Zan Martin at 615.876.1822, or email zan.martin@martincoadvertising.com.

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Lubrication Specialties Inc. Experiences Banner Sales Year Expands Production Capability by 30%

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Mt Gilead, OH, (November 13, 2018)…Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret high performance fuel and oil additives, is expanding the company’s bottling production capability by 30% and adding shelves to accommodate 20,000 units. Sales of the company’s flagship automotive additive brand, Hot Shot’s Secret, the addition of new automotive oil and gas products, and the increase in private label custom formulations precipitated the decision to increase production and storage for 2019.

LSI recently celebrated the company’s 20th year of continuous operations, however it was this year that the company was prompted to add several key management positions, greatly expand retail and online distribution, and begin production of formulations for new markets that is theimpetus for record growth. The forecast is that in addition to continued steady sales of Hot Shot’s Secret’s growing product line, LSI will experience a higher concentration of new business  in developing problem-specific custom formulations for companies both for, and outside of, the automotive aftermarket.

Owner and President, Chris Gabrelcik, is one of few people worldwide that holds both a Certification of Lubrication Specialist and Oil Management Analysis; expertise that is unique in the industry.  LSI was originally based on finding problem specific solutions for industrial and commercial accounts; a model of operations that led to the development of Hot Shot’s Secret Stiction Eliminator and the company’s burgeoning automotive aftermarket business.

Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says, “With growth and the expansion of our product line, more companies are reaching out to say, ‘Hey, I have problem you may be able to help me with.’ Leading into the trade show season, we have the opportunity to share how we can help companies develop a product specific to their needs. We were founded with diverse clients from all areas of manufacturing and industry, and now we are quickly becoming a one-stop shop for additive and lubrication product development.”

Gabrelcik adds, “Our model for operations has been the same from day one. We are a product development solutions center that offers a diverse level of expertise, you cannot find elsewhere, that transcends one market or industry.”

For more information about Hot Shot’s Secret, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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Martin & Company Congratulates PR Director and Event Manager Leslie Allen on Winning the Tampa Bay PRSA President’s Award

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Whites Creek, TN (November 12, 2018)…Leslie Allen, Martin & Company’s PR Director and Event Manager was honored Thursday, November 8 at the Tampa Bay chapter of the Public Relations Society of America (PRSA) PRestige Awards where she received a President’s Award for her work as Co-chair for the event. The annual PRestige Awards presented by Business Wire was held at the University Club of Tampa and was attended by close to 100 PR professionals throughout central Florida. Chapter President Mary Margaret Hull, APR presented the award to Leslie for her outstanding work in coordinating the event with the help of the PRestige Awards Committee. Tampa Bay PRSA is composed of 225 plus PR members working as independent practitioners, and for not-for-profit and for-profit companies and government agencies.

This year, the 4th Annual PRestige Awards increased attendance to the event by 30% and increased submissions to the award competition by 10%. This President’s Award was one of four given out at the luncheon awards event.

  • Deanne D. Roberts Excellence in Community Relations Award: Lissette Campos (ABC Action News, WFTS-TV)
  • Excellence in Chapter Service Award: Bart Graham, Sr. (Member/Volunteers Chair)
  • Michael B. Manning Leadership Award: Crystal Lauderdale (Digital Communications Chair)
  • Sue Ellen Richardson “Rookie of the Year” Award: Elizabeth Taylor (Programs Chair)
  • Tampa Bay President’s Award (4): Leslie Allen (PRestige Awards Co-Chair), Carrieann Adkins (Website Chair), Joshua Carrasco, APR (Sponsorship Chair), Mary Haban, APR (Past Presidents Council Chair)
  • Tampa Bay Chapter Life Achievement: Kirk Hazlett, APR, Fellow PRSA (Ethics Officer and Students Co-Chair)

Allen said, “This was a complete surprise. I have so enjoyed working with a committee that was equally dedicated to making this year’s event the best ever. I have always enjoyed the challenge of events and look forward to participating with the committee next year.”

Martin & Company president, Zan Martin, says, “We share in Leslie’s enthusiasm to grow her PR and event management skills and we congratulate her on this recent recognition by her peers in the PR community.”

For more information, contact Martin & Company President Zan Martin at 615.876.1822, or email zan.martin@martincoadvertising.com.

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Aeromotive Wins 2018 SEMA Show Manufacturer of the Year Award

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Lenexa, KS, (November 6, 2018)…Aeromotive, a market leader in high performance fuel systems, was honored last week at the 2018 SEMA Show Industry Awards Banquet when the company was announced as the 2018 SEMA Show Manufacturer of the Year. With over 2,900SEMA manufacturers able to compete, three candidates made the slate for the final candidacy prior to the show: Aeromotive Inc., Edlebrock Inc. and Hunter Engineering Company. The award honors individuals and companies that have made a significant impact on the specialty-equipment market during the past 12 months of SEMA’s fiscal year July 1, 2017 through June 30, 2018. SEMA’s criteria is far ranging and includes history of SEMA involvement, proven outstanding business practices, workforce excellence and employee well-being, protection of brand equity, quality retail displays and packaging, and innovative processes and products.

Steve Matusek, Aeromotive’s founder and president, accepted the award on behalf of the company.  The award was presented by Formula D announcer Jarod DeAnda, and off-road racer and industry personality Jessi Combs.

Matusek shared, “This is an incredible honor for our company. I was thrilled to accept the award on behalf of every single employee that works hard to design and build the absolute finest fuel systems and components on the market. We consider ourselves industry innovators who work hard to find solutions to problems. Our commitment to develop the pinnacle of performance products comes from our history, our real world experiences and our passion.”

He concluded his speech by urging the industry to help fight foreign counterfeiters and knock-off artists prior to thanking the judges for the honor on behalf of his entire Aeromotive team. Matusek accepted the award accompanied by Kyle Fickler, Shawn Dill, Johnson Barrick, Amanda Matusek, Jackson Lueg, Matt Brewer, Jon Pestinger, Jeff Stacy, and Darr Hawthorn.

Aeromotive is the third company to receive the honor joining MagnaFlow (2017) and WeatherTech (2016).

For more information about Aeromotive fuel system components, visit the Aeromotive website,Aeromotiveinc.com, email at info@aeromotiveinc.com, or call 913-647-7300 to speak to one of Aeromotive’s technical specialists.

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E3 Sponsored Racers Rack-Up Championships with Season Ending Wins

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Dalton Zehr Captures First ARCA Midwest Tour – Leah Pritchett Hauls in First NHRA Factory Stock Championship 

Dalton Zehr ARCA champion and Leah Pritchett NHRA Factory Stock Champion med

Ponte Vedra, FL (October 25, 2018)…In Short Track, Dalton Zehr is now the person to beat. After battling car issues from a wreck that tore up the right side of his car, and coming into the final race of the season a mere two points ahead of Austin Nason, E3 sponsored racer Zehr pulled off his first ARCA Midwest Tour Championship.  Zehr won the championship over Nason by five points in a hard fought and contentious race. Zehr now has 100 plus feature wins, three touring championships and four track championships.E3 sponsored racer, Leah Pritchett known for wins in Nostalgia Funny Car, Pro Mod and Top Fuel can now boast a championship in NHRA Factory Stock. Competing in her Mopar Dodge Challenger Drag Pak for both Factory Stock and Top Fuel, she clinched the win at the SAMTECH NHRA Factory Stock Showdown in Dallas at the Texas Motorplex. This made her fifth win for the seven-event NHRA Factory Stock Showdown season beating teammate Mark Pawuk in a neck to neck battle.

E3 Spark Plugs, the official ignition product for NHRA, proudly congratulates Leah and Dalton on their 2018 championships. As an avid supporter of both grassroots and sportsmen level racing E3 currently sponsors top racers across multiple series including: USAC racer Dave Darland, NHRA racers Antron Brown, Dan Schumacher, Courtney Force, Ron Capps, Andrew Ranger and more. Additionally, E3 is a longstanding sponsor of NMRA, NMCA and NHRA drag racing, the title sponsor for the NHRA PRO MOD drag racing series, E3 Spark Plugs Off Road Nationals, E3 Spark Plugs Late Model Nationals, and the E3 Spark Plugs Drag Boat Nationals, and sponsor of the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League.

E3 manufactures a full line of DiamondFIRE race ignition products that include DiamondFIRE race spark plugs and race wires, billet distributors for Chevy, Ford and HEI applications, 6CDI ignition box, high output CD coil, external 2-step rev control, race O2 Sensor, and high output race coils.

For more information about E3 spark plugs and performance ignition products, visite3sparkplugs.com. For the latest company and product news follow E3 on Facebook, Twitter,Google +, Instagram, or subscribe to E3’s You Tube Channel.

 

About E3 
E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance.  As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application.  In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry. For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.

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