Considering I just wrote a post about getting rid of our fax machine, I’ve decided I’m going to write without shame about finally starting to read Twitter and LinkedIn.
And by “read” I mean Twitter is now more than a place to share my workouts with my brother. And LinkedIn is more than a place I go only when I’m looking for a job. I’ve experienced an awakening; it really is easier and more efficient to consume news via social media. Select social media. With LinkedIn, its business focused. With Twitter, you’re getting headlines and topic sentences. With both, you’re getting recommendations from those you trust, you can filter for what you want to see, and you’re getting it all real time.
This article is what encouraged me to take a look at LinkedIn with new eyes. I checked it out and decided to follow a few marketing related companies. As a result, I learned about a Content Marketing webinar, viewed a presentation a colleague gave on marketing trends, and found interesting articles my former co-workers are reading, all on LinkedIn. What a great resource.
I also decided to follow my favorite business magazines on Twitter. The result? This morning, I sat at my desk and looked at the pile of magazines I’m planning to read. And it hit me – why am I reading magazines with week old news that are also even older from sitting on my desk? I dumped them. I dumped them all. Grabbed my phone and scrolled through my Tweets and LinkedIn posts. If you haven’t made the move yet – give it a try. If you’re laughing AT me not WITH me, laugh on. I’m so happy for this new time saver I can take it.
ABOUT MARTIN & COMPANY
Martin & Company Advertising is a full-service agency that offers custom-fit marketing, specializing in
brand development, digital, print and broadcast media, creative services, first-rate video production
services, and content marketing management. Their client base is nationwide. M&C has decades of
award winning experience, and is recognized as experts in the automotive aftermarket industry.
Agency President Zan Martin has served on the Board of Directors of SEMA, the trade association for
the $33 billion automotive aftermarket.
PURPOSE OF ROLE
● This role is primarily responsible for supporting the Digital Marketing Director (DMD) by
gathering data for periodic client reporting & preparing initial report for review.
● The Analyst may also be asked to assist the DMD with execution of Digital Marketing projects
● This is an independent contractor position, approximately 20-30 hours per month with
potential to grow as our business grows. We are located in Whites Creek TN, outside
Nashville. Working from our office is optional.
● Gather data and complete bi-weekly, monthly and quarterly analytics reports for all digital
o This includes accessing data from Google Analytics, Raven tools, Emma, YouTube and
Facebook, as well as contacting website publishers directly to secure analytics on
digital ads on their websites and other analysis that may come up.
o This may also include presenting results to the client.
● Support the DMD in coordination of our software licenses and agreements across third party
digital support products
● Experience preparing analytical reports for online marketing promotions (digital ads, social
media, website activity)
● Exceptional project management skills, including the ability to manage schedules and
● Ability to present analysis to clients when needed.
● Positive team member, strong relationship skills, ability to develop and nurture relationships.
● Works well in fast-paced, multi-dimensional environment.
● Desire to learn new skills and take on new challenges.
● Has a commitment to ownership and accountability.
We’ve recently been meeting with our clients for 2015 planning, and the same question keeps coming up, “What’s happening on Facebook, it’s changed. I don’t see our company posts in the news feed anymore.” This is true. Facebook recently changed the way news feeds work, and it’s become a real problem for companies accustomed to sending out free posts to those who “liked” their page. We’re sure you have noticed that you don’t see posts from your “liked” pages as often. It’s as if Facebook decided,
We know what you REALLY like, not those brand pages where you took the time to click ‘like.’ Want to see the latest deals from your favorite brands? Nah, we know what you want.” – Facebook
OK, that puppy really is cute, but that’s beside the point.
1. Promote your posts through Facebook
We recommend promoting select posts as a part of your regular facebook strategy to attract new fans and help engage existing fans. There are several ways to do this. It can be blasted, or highly targeted, depending on what you are trying to achieve. One word of caution: this can add up fast, and over promoting your posts (or poor targeting) can be more of an annoyance. See this example from someone who doesn’t appreciate getting targeted as an “old guy.”
2. Ask your fans to activate “notifications”
This option is something you may want to activate for pages you like as well. The good news is, you will get a notification every time that page posts something. The bad news is, you will get a notification every time the page posts something. Can that little red number on the notification globe get to triple digits? Also, as a marketer, you can’t be sure how many of your fans will take this extra step. So you wouldn’t want to rely on it.
3. Communicate with your fans through alternative channels, such as YOUR OWN WEBSITE!
There are plenty of other social media platforms, and each one has a unique way to reach your audience, some that will be more appropriate for your brand’s voice than others. One platform that can always be the best to share your stories is YOUR OWN WEBSITE! Google and other content publishing firms have made it much easier to promote your own content, on your own site or microsite. So no, you won’t be interrupting a finger scroll through puppy images and vacation pics with your marketing messaging. Instead, you can publish articles about topics your target consumer finds valuable, and they will find you when they are out Googling for information. When are you more likely to listen to someone’s advice on what you should buy? When they interrupt your conversation with some random throught that doesn’t event fit into what you were doing? Or when you go up to them and ask?
To get back to Facebook; you definitely should address this news feed issue, and map out a solution that works best for your brand’s voice, your budget, and your time. Some have asked “should we leave Facebook?” We don’t recommend leaving Facebook, you should have a presence there. But the priority and center of your universe should definitely be your website. Self publish your content marketing — more on that topic another day.